[High-tech LED news / reporter Tang Guirong] In the future, the world's largest potential LED lighting market in China, all multinational companies will certainly come in, such as Samsung.
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"Samsung is a tiger and a wolf. Samsung's mobile phone exits from China is Samsung's forced retreat. At present, Samsung's mobile phone accounts for nearly 30% of the global market share. Samsung's entry into China will definitely affect the market, because they have gathered together. The entire industry chain, from chips, modules, to finished lighting products. I really want to stop Samsung's entry, because this is a great threat to our national enterprises. For the competitive threat that Samsung LED may bring, Dr. Zhang Xiaofei, CEO of Gaogong LED, said.
Maybe you can only see the slim Samsung LED TV in the market, but if you are looking for Samsung LED lighting products, then please wait, because Samsung has not started to install LED lighting in the general retail channels. product. Because at this moment, Samsung LED is building a B2B model and taking high-end routes, such as five-star hotel lighting projects.
According to Tang Naibin, director of LED lighting of Samsung LED China Business Department, Samsung LED has been laying out of the Chinese market very early. In the first stage, LED TV was used to enter the Chinese market; the second stage was to launch the LED lighting market. We hope to achieve the leading brand of LED lighting in the Chinese market within three years and achieve the world's first strategic goal within five years.
Open the entire industry chain
Last year, LED TV fired in the world, and it immediately led the development of the entire LED industry. However, the situation of LED TV this year is not as optimistic as expected. According to industry insiders, Samsung LED has been reduced from the original 600 to 100 because the growth of the backlight market is not as good as expected. However, Samsung LED TV's sales market share remains unsettled. In the first quarter of this year, Samsung Electronics maintained its position as the number one LED TV in the world with a market share of 19.9%.
As the price difference between LED lighting products and traditional lighting products has gradually narrowed, the penetration rate of LED lighting is rapidly rising worldwide. When LED manufacturers turned to LED lighting, Samsung has already taken the lead in quietly laying out. At present, Samsung LED has established branches and sales offices in South Korea, the United States, France, and China, and established four production bases, covering the whole world (as shown in the figure). 
Recently, South Korea's Samsung LED Company has announced the launch of five types of high- and medium-power LED products with input power over and below 1W, thus officially entering the LED lighting market.
From June 2004, Samsung cut into the packaging market, and in 2006, Tianjin Samsung LED officially put into production of high-power LED lighting special packaging product line. Then Samsung LED will extend the production line downstream to mass produce LED lighting products. In April 2010, Samsung LED completed the entire production line from epitaxy, chip, package, module to whole lamp, and became the global production and design application from upstream crystal, chip, midstream package and module, to whole lamp. One of the LED lighting manufacturers.
Samsung LED integrates Samsung Optics, Samsung Motor, Samsung Electronics and Samsung Semiconductor technology, and has a well-designed LED professional engineering lighting fixture in the field of LED lighting, and provides LED lighting technology with a total solution for positioning.
"Now the traditional lighting industry has a strange circle, basically no market share of a leading brand can achieve more than 5%," Tang Naibin said. When the reporter surveyed American companies, it was found that the LED lighting of the top three companies in the United States now accounts for 50%-70% of the market in Europe and the United States, while traditional lighting can only occupy about 10% of the market in China, and the traditional lighting market is not concentrated. .
China is the world's largest LED packaging and lighting application market. Compared with traditional lighting, LED lighting is an emerging market with higher concentration. Future market competition may also focus on some brand enterprises with core technologies. According to Tang Naibin, LED currently accounts for 1% of the total sales of Samsung Group, but looking forward to the next five years, the new energy business represented by LED will account for 25% of the Group's turnover. 