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"This year is the starting year for the construction of LED lighting channels. The depth and breadth of channel construction in the next three years will determine the success or failure of LED lighting companies." Dr. Zhang Xiaofei, CEO of Gaogong LED Lighting Show, said in 2013 We hope to use the rich dealer resources accumulated in the successful lighting channel roving seminars held in the first half of the year to provide face-to-face communication and trading platforms for lighting companies and distributors to provide better services for exhibitors.
According to the Organizing Committee of the High-tech LED Lighting Exhibition, as the exhibition is approaching, the organizer's invitation to professional buyers and audiences is proceeding in an orderly manner. At the same time, in order to meet the urgent needs of the vast number of lighting exhibitors for the construction of terminal channels, and better serve the lighting exhibitors, the organizing committee strengthened the invitation work for professional lighting distributors in the early stage of the exhibition.
With the help of high-tech LED from the beginning of March this year, China's 2013 LED good products nationwide tour and investment tour activities, the exhibition has invited the country's top 500 dealers, 1,000 engineering and decoration design companies and 100 outstanding lighting designers to visit this lighting The exhibition, combined with the high-tech LED strong exhibition supporting seminar, will provide an excellent opportunity for all participating LED lighting companies to develop channels, integrate marketing systems and develop LED lighting terminal market.
At that time, the first lighting brand selection and the first outstanding dealer selection in the LED lighting industry will be announced at the annual High-tech LED Golden Globe Awards Ceremony.
"From the current channel buyers' invitations, the results achieved are still quite satisfactory." Qin Guoliang, director of the high-tech LED channel, told reporters that in August, the three provincial capital cities and key lighting exhibition areas of the "LED lighting channel" station reporters, in August, led a team visited Zhengzhou, Taiyuan, Beijing, Tianjin, Dalian, Shenyang, etc. The larger lighting city and related store merchants invited the lighting city leaders and lighting distributors to visit the exhibition.
Qin Guoliang said that the current engineering channels are still mainstream, and the terminal retail channels are not mature. As a result, many dealers who have inferior low-end LED lighting products due to information clogging are not well-sold, and many products are not competitive enough when participating in project bidding. Therefore, some lighting dealers are in urgent need of finding high-quality and cost-effective lighting brands.
This year's LED lighting brand manufacturers' exhibition area accounts for about 80% of the total number of booths, which has become a major feature of this year's exhibition. It is also the best opportunity for many dealers who are still in the wait-and-see status of brand agents to seek business opportunities. Here buyers can purchase standard, cost-effective LED light sources, and will also appreciate the design of sophisticated and innovative LED lighting. Including Sunlight Lighting, Tsinghua Tongfang, Xinli Light Source, Lianchuang Optoelectronics, Shanxi Guangyu Lighting, Gathering Lighting, BYD, Longview Optoelectronics, Guangzhao Lighting, Zhongming Semiconductor, Huari Lighting, Longmeiya Optoelectronics, Zhejiang Mingyang Lighting, etc. The brand LED lighting application companies will be dressed in the LED lighting exhibition.
At the same time, after the first two years of market baptism, the LED industry order has become blindly rational. With the steady improvement of product performance and the continuous decline in prices, consumers' acceptance of LED lighting has improved significantly. This year, the home lighting market is expected to usher in an outbreak, and the perfect channel layout will become the key for enterprises to seize the market.
In the invitation process of the "LED Lighting Channel" station reporters, more lighting city operators mentioned that they will jointly lighting LED lighting distributors in the city to participate in this year's high-tech LED lighting exhibition. â€œLast year, we joined a group of lighting manufacturers specializing in LED lighting in the city, and organized a delegation to participate in the high-tech LED lighting exhibition.â€ Li Shijin, general manager of Chongqing City Outer City Lighting City, told reporters.
In Li Zhijin's view, the positioning of the high-tech LED lighting exhibition is very unique and its characteristics are quite obvious. In particular, a number of high-end industry forums held in the same period of the exhibition complemented the exhibitions and complemented each other. Many LED lighting industries have gathered together. At the same time, there are problems in the pulse industry, and more effective solutions have been proposed.
Li Shijin said that this year will continue to organize a delegation to participate in the high-tech LED lighting exhibition.
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