Bluetooth speaker market prospects?

Since last year, Bluetooth speaker has become a hot market speaker varieties, the original production of traditional multimedia speakers, portable card speakers manufacturers have changed to do bluetooth speakers or add Bluetooth module, now basically with the audio side, not the side of the outside Let manufacturers have produced Bluetooth speakers. With the popularity of smart mobile devices and the decrease in the cost of Bluetooth modules, the Bluetooth speaker market seems to have become more and more intense.

Bluetooth speakers are like a big cake and they all want to take a sip. For many manufacturers, the Bluetooth speaker is their new profit growth pole, allowing them to see the glimmer of a long absence. Until now, various Bluetooth speakers have been filled with the market. Famous brand products and cottage products have been mixed, causing chaos in the market and the quality of products is also uneven. Time to mid-2013, since various Bluetooth speakers flood the market, then the problem has become apparent. Is the Bluetooth speaker market currently facing saturation? Or is the cake big? The author will analyze the opinions in these two aspects and draw his own conclusions. For reference.

On the one hand, the view is that the Bluetooth speaker market is becoming increasingly saturated and it is difficult to have higher profits.

The number of bluetooth speaker salesmen I contacted with this report is that the Bluetooth speaker market is very light, the product volume is very low, the market is becoming increasingly saturated, and supply exceeds demand, which is not the same as last year. The author inquired whether they were alone or were they generally the same? The other party replied that it was generally the case. Not only some small factory products, but also some famous enterprises, their sales of Bluetooth speaker products are difficult to flourish, sales continue to slump, people do not feel like last year's warmth.

Their definition of a Bluetooth speaker is relatively simple, that is, a speaker with a Bluetooth module function. Moreover, the author noticed that those with low sales volume are mostly non-characterized male mould products. At the same time, there is no promotion of propaganda, and only price wars are caused, which makes it difficult to increase overall sales. Always be in a low volume position. Most of these products are products of small factories and cottage factories.

The other side's opinion: The Bluetooth speaker market is very big, and there are many more room for expansion in the future.

Different from the depressed atmosphere, some people in the industry are still very optimistic about the future development of Bluetooth speakers. They believe that the Bluetooth speaker market is still in the incubation period, and there will be a period of development and maturity. Because Bluetooth technology is still irreplaceable at present, and Bluetooth is widely used. Therefore, the Bluetooth speaker market is still very optimistic, and the Bluetooth market is far from promising. saturation. They regard various public mode Bluetooth speaker products as an obstacle on the way forward, but they absolutely cannot stop the way forward. In their view, the Bluetooth speaker is not just a Bluetooth module, but a living thing that complements the application environment (smart home, portable phones, outdoor areas, and automotive applications). It should be said that their ideas are completely different and they also have different perceptions of the positioning and direction of Bluetooth speakers. Under this mode of thinking, Bluetooth speakers will surely have greater development. The market space will be released one step at a time. At present, only the gradual occupation of one high ground will be the key to winning the future of Bluetooth speakers.

Different from the downturn of the male mould product market, some powerful manufacturers are exploring differentiated, market-differentiated, and accurately targeted products of target consumer groups. As a result, with the promotion and promotion in place, their products have been welcomed by consumers, and the sales volume of products is not at the same level as the products of male models.

to sum up:

The author's point of view is: The Bluetooth speaker can be divided into two categories subjectively, one is a homogenized, non-characterized Bluetooth speaker; the other is a differentiated, characteristic Bluetooth speaker. The former class of speakers is full of market, occupying all major electronic city counters and online stores. It has long been saturated. It can be said that it has entered a dead end and there will not be much development. Compared with the former type of Bluetooth speaker, because the Bluetooth technology can not be replaced at present, and the widespread use of Bluetooth applications, the latter type of Bluetooth speaker can still be said to have a large market. If it is a truly unique product, it will still be welcomed by the market.

Bluetooth speaker market is saturated or cake is very big? The author's answer is that the industry is no problem, the key lies in the product! Pessimistic people see cloudy, optimistic people see sunny. The Bluetooth speaker market cake is still large, but it rejects homogenized products. However, it is almost certain that Bluetooth speakers will also bid farewell to high profit periods and enter the era of meager profits. The amount of bluetooth speakers is large, but there are indeed many people who share this cake. Like the previous card speakers, they are everywhere now. In the long run, manufacturers should make products that are more differentiated, smarter, and more in line with consumer needs. They can't blindly copy other people's products. This will only end the Bluetooth speaker earlier.