Lianjian Optoelectronics' mid-term revenue of 650 million media business increased nearly 3 times

[Text / high-tech LED Gan Qin] So before the performance announcement of the former Lianjian Optoelectronics release, the company's net profit in the first half of 2015 achieved nearly doubled growth, the company's LED digital communication equipment and technology platform business continued to develop steadily, mergers and acquisitions Easystar and Utop Public Relations have contributed significantly to the growth in performance.

On August 25th, Lianjian Optoelectronics released the first half of the performance report. During the reporting period, the company realized operating income of 653.479 million yuan, an increase of 92.48% over the same period of the previous year, and realized a net profit of 91.423 million yuan attributable to ordinary shareholders of listed companies. In the same period last year, it increased by 194.72%.

Lianjian Optoelectronics Secretary-General Zhong Juying said that in the first half of the year, Lianjian Optoelectronics has become a strategic goal of “Digital Outdoor Media Group”. Through a series of publicity and promotion activities, and strengthening the research and development of small-pitch LED display applications, the company continues to maintain its LED display. Leading position, linkage culture as the company's urban media construction and integration platform, sales performance continues to improve, operating income maintained steady growth.

Up to now, Linkage Culture owns nearly 80 large-screen LED media, covering Beijing, Shanghai, Guangdong, Jiangsu, Fujian and other 19 provinces and municipalities, a total of 43 cities. In the first half of the year, the linked cultural advertising revenue was 17.05 million yuan. Compared with the same period of last year, it increased by 74.51%.

In addition, during the reporting period, 100% equity of Youtuo Public Relations and Easycom has completed the delivery procedures and began to be included in the scope of consolidation. Zhong Juying said, "By acquiring Easystar, it is conducive to consolidating the R&D strength of LED communication equipment technology. Through the acquisition of Utopus Public Relations, the company has opened the digital communication channel for the company to enter the upstream communication communication and digital service industry in the advertising chain, forming an online and offline integrated communication. The pattern has a positive effect."

The report shows that in the first half of the year, the company's LED display application products achieved sales revenue of 36,950,700 yuan, an increase of 38.63% over the same period of last year; LED display application product gross margin of 35.72%, an increase of 8.05% over the same period of the previous year; public relations media business revenue of 28,368.59 Ten thousand yuan, an increase of 288.74% over the same period of the previous year.

Zhong Juying said that the merger of AUO's public relations is another important step for the company to implement the extension business development strategy after establishing the linkage culture and M&A time-sharing media. It will further strengthen the service capabilities of the listed company's media business and enhance the communication service. Diversity and richness.

In addition, in terms of overseas market promotion, the company is expected to achieve better results in the overseas market in the second half of the year by participating in overseas professional exhibitions.

For the future development, Lianjian Optoelectronics will adhere to the development path of endogenous growth and extensional development, keep the existing business stable and develop, and at the same time find a certain business advantage, core competitiveness, and can cooperate with the company's existing business. The relevant targets of the effect are merged.

During the reporting period, Lianjian Optoelectronics established an investment fund to focus on quality projects in the cultural, advertising and Internet sectors that are in line with the company's development.

"On the one hand, the establishment of M&A funds can improve the company's position and competitiveness in the industry by means of capital strength and rapid card quality; on the other hand, it can select high-quality culture, advertising media, Internet and other fields in line with the company's development strategy through M&A funds. By incubating, observing and cultivating relevant targets, the integration risk and investment cost are reduced, and the company's integration of the industry chain is promoted smoothly," said Zhong Juying.

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