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iPad Office: Microsoft and Apple Win
Recently, Microsoft’s Shinco CEO Nadella announced Microsoft’s launch of Office products suitable for iPads. I believe that the iPad version of Office will allow Microsoft and Apple to achieve a “win-winâ€, and investors from both companies can also benefit from it. prosperous profits. Prior to this, Microsoft has introduced Office products that are suitable for iPhone, and the iPad version of Office will be simpler and more convenient to use than the iPhone version of Office.
For Microsoft's launch of the iPad version of the Office, Apple CEO Cook posted a message to Microsoft on his Twitter home page. The emergence of the iPad version of Office can be said to be "good plus" for Apple, which will effectively stimulate the iPad product sales, while the combination of iPad and Office makes Apple have a stronger strength in grabbing corporate customers.
The US domestic market, one of the profitable markets Apple has been relying on, has shown signs of a slowdown in iPhone sales. At the same time, Apple’s momentum in the Chinese market has also weakened. In view of the above, Apple has been looking for new profit growth points, and its expansion in the corporate market is also growing. Today's consumer demand for mobile devices continues to increase, and Apple is hoping to firmly grasp the stable customer base at this moment.
In fact, Microsoft has not yet launched an Office product for the Windows tablet. I think this is not inconsistent with the fact that the sales of the Surface series of tablets are always low. Since 2010, iPad has sold nearly 190 million units in the global market. In stark contrast to this, the sales volume of the Surface tablet is only around 1.5 million units. Microsoft’s share in the global flat panel market is only 2%. Microsoft's headache is that even in such an unrelenting situation, Surface's sales are still at a loss. Now that Microsoft has finally understood the truth of "a good horse with a saddle," it will perfectly integrate Office and iPad.
The iPad version of Office will use the "cloud" as a living space. Users can use Microsoft's existing Office 365 service to pay for monthly service fees in exchange for the rights to use the iPad version of Office. They can create or edit Office documents in the "cloud". For the income generated by the above process, Apple Corp. accounts for 30%. From a broader perspective, Microsoft and Apple are able to reap more benefits in various forms, including profitability. Previously, Nadella implied that Microsoft will further focus on cloud technologies and products in the future, and the iPad version of Office can be seen as one of the steps to put the above plans into practice.
The iPad version of Office has many smart and convenient features. For example, users can record reminders and letters through dictation. These contents are automatically converted into Word versions of documents. In the near future, Office PowerPoint for iPad can also add videos and so on.
Some market analysts wonder whether Microsoft and Apple will cooperate on other projects. From past history, it seems that Microsoft is not sympathetic to Apple’s relations with Jobs during the time when Gates and Ballmer have served as CEOs. However, I believe that Nadella’s Microsoft and Cook have seen the latest situation. Apple obviously wants to improve the above situation.
The author of the article, Mark Morelli, is a contributor to The Motley Fool, a US investment-finance website.