The latest progress of ZTE's "337 investigation": The US held a hearing on July 6

Chinese companies have always suffered through the march to the US market. The most sensational event this year was the ZTE incident. On March 7, the US Department of Commerce announced that it would include ZTE and its affiliated companies in the “physical list”, prohibiting US companies and agents of US products and technologies from exporting relevant technologies to ZTE. And products. ZTE knows its situation. After more than half a month of communication, the export embargo has turned around. The reporter learned from ZTE insiders that on March 24, after the US Department of Commerce announced the grant of a temporary license to ZTE, ZTE’s US supply chain has been successfully shipped. The temporary license is until June 30, after which ZTE needs to apply again. .

On May 17, the US International Trade Commission (USITC) announced that it will conduct a "337 investigation" hearing on 8 globally renowned electronics companies such as ZTE on July 6. In addition to ZTE, Lenovo, HTC, Sony, Samsung, Motorola, Blackberry, and LG are also included.

It is reported that this survey originated from CreaTIve Technology of Singapore and CreaTIve Labs of California, USA, and filed a complaint with USITC on March 24, 2016, stating that some portable electronic devices and components imported into the United States infringed their patents. In fact, Chinese companies such as ZTE, Lenovo, Huawei, etc. are not the first to be "337 investigations." From 2011 to 2014, ZTE had encountered six “337 investigations”. It is gratifying that four of them won the case.

In addition, on May 16, ZTE also published a full-page advertisement in the "Wall Street Journal". In addition to ZTE LOGO and the upcoming new mobile phone, ZTE only had one sentence. "Thanks to 30 million American consumers because of ZTE is chosen for the good experience.” It is understood that ZTE’s shipments in the US have reached 30 million units. Last year alone, ZTE’s total shipments in the US reached 15 million units. Currently, ZTE’s mobile phone market in the US Apple, Samsung and LG side by side, ranked fourth, accounting for 8.3% of the US market share.

In the entire section of the newspaper, in addition to ZTE LOGO and the upcoming new mobile phone, there is only one sentence, “Thanks to 30 million American consumers for choosing ZTE because of better experience.” But the simple advertising behind it is really It shows the status quo of ZTE in the US market. In the highest stage of this global commercial market, ZTE has won the wallet of one-tenth of Americans.

Reverse output technology products

18 years ago, when Zhongxing set foot on the land of North America, the US communications market had been finished by the lion-like Cisco, Alang, Ericsson, etc., and did not leave any blank space for the external ZTE. As a foreign household, ZTE has been struggling to settle down and began to flow backwards from the low-profile Chinese communications market to export communications technology products and services to the United States. This is the market competition environment of ZTE at that time.

The premise of this method of reverse output of technology products and services is that ZTE must maintain the same level of international R&D in product development and must have certain advantages in the business model. Only in this way can ZTE maintain its position in the US market. Exist and grow. In fact, in the past 18 years, ZTE has been operating in this mode, and has seized the market with more technological products and services. AXON is a technology with enough technology.

In July 2015, ZTE's first flagship mobile phone AXON, which is positioned in the global high-end market, was first released in the US. In the AXON flagship series, ZTE has laid more than 500 technical patents, including core patents including security and touch. Then there are more than 50 pieces.

According to ZTE official data, as of now, ZTE has about 20,000 patent applications for terminals and 4,500 patents for terminal licenses. In Europe and the United States, the number of patent applications exceeded 2,000, making it the most Chinese manufacturer of terminal patents. These provide a strong guarantee for ZTE's reverse output technology products.

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