Beyond the picture quality peak Hisense LED65MU9600X3DUC evaluation

What to see in 2016?

2016 is a big sports year. The European Cup, the Olympic Games, and the 2018 World Cup's budget tournament will all be fired this year. Although the Olympics may be more attractive to the general public, the most exciting thing for fans is of course the European Cup. As the world’s first sport, football’s influence has long surpassed national boundaries. The European Cup is not just a European fan watching. The Chinese fans on the other side of the mainland are also watching closely.


European Cup event unprecedented

How to see 2016?

The European Cup is not like the World Cup and Olympic Games that take turns in the world and its place of holding is fixed in Europe. For Chinese fans, the biggest price is to stay up late. One person was awakened by an alarm clock in the early morning, carefully turned the television on the bed and turned it into a mute, and the game had to hold back the cheers at the excitement. This is only the fans can understand.

Watching the ball is a great joy for fans

As the best way to watch the game, if the television in the home does not work, then the effect can only be greatly reduced. In other words, only one television with good enough effect can afford to live up to the fans' nocturnal life.

What do you think of 2016?

When it comes to high-end TV, many fans may think of the concept of "4K." However, as time entered 2016, 4K TV has long been a symbol of high-end television. According to authoritative data, in the first quarter of 2016, 4K televisions in the offline market have already occupied half of the country.

In this 4K halo gradually lost, 3D has become the yellow flower tomorrow, OLED is still immature and embarrassing time, what TV can be crowned high-end television podium it?

The quality, appearance and intelligence system are three essential points for a TV. High-end TVs are bound to achieve superior results in these three elements.

In April 2016, Hisense launched a new TV with ultra-high quality ULED as its main focus, surpassing the ultra-high definition image quality, the exquisite shape of the gold surface, and the hardware and software technology that enhances the image quality. At the same time, Hisense, as the official top sponsor of the 2016 European Cup, will also conduct targeted optimization of the European Cup.


Hisense LED65MU9600X3DUC

Now, the MU9600 in this new series of TVs has also come to the China National Grid Testing Center, let us appreciate the charm of Hisense ULED ultra-quality TV.

Hisense MU9600 features at a glance:

ULED technology

Full 4K HDR output

Get together, watch, gather, learn, enjoy, and have fun.

Perfect curvature and back elevation angle modeling

The new VIDDA 4-system ULED is a unique TV technology of Hisense. After several years of development, it has become more mature. Hisense has also adopted the concept of ultra-high-quality ULED in recent years. The ULED has been redefined, and ULED technology has once again embarked on the fast track.

This year, Hisense's ULED super quality TV has not only achieved image quality improvement through simple backlight control, picture optimization, and motion compensation, but has been upgraded in all directions.


Hisense MU9600 ULED super quality TV

In the ULED's iconic intelligent local area light control technology, Hisense ULED super-quality technology has once again been upgraded, expanding the area to 300, further enhancing the contrast ratio; "Shenzhen" Hisense Hi-View Pro with independent intellectual property rights The picture quality engine chip can realize resolution of 4K 120Hz and full HDR output, so that ULED super quality TV's picture performance stands at the peak of ULED so far.

In terms of smart performance, ULED super-quality TV has also been upgraded. The new VIDDA 4.0 operating system integrates video, education, games, and shopping. It is not only the home entertainment center, but also the starting point of smart home life.


VIDDA 4 Intelligent System

Of course, for a highly competitive domestic high-end TV, the MU9600 is equally commendable in all sorts of details. Next we will use actual demonstrations to explain.

The appearance of the Hisense MU9600 adopts a popular minimalist style. The body does not have too much decoration, and the design language tends to be modern. The front of the fuselage and the frame are made of all-metal materials, and the four-segment splicing process is full of texture. The ULED logo at the corner is the finishing touch.


The back of MU9600 is very simple


ULED logo adds a lot of color

The base design of the TV is an important part of considering the design level of the manufacturers. The unique tilting base of the Hisense MU9600 puts the TV's overall look and feel on the same level. At the same time, the design of the suspension frame is similar to the immersion of the user when watching.


Very visual impact base shape

Hisense MU9600 uses the curved surface of the current high-end TV. The curvature of the screen reaches 4000R. It not only leads the technical indicators, but also the calculated golden curvature. The arc of the screen is similar to the curvature of the human eye, with a unique elevation angle. The shape is more comfortable when viewed and it is not easy to make your eyes feel tired.


Golden curvature screen is not bad

Similarly, split design is also a popular choice for television nowadays. The Hisense MU9600 also chose a split model to separate the TV host part from the user's daily connection and possible future hardware upgrades. In acoustics, Hisense did not radically separate the speakers into soundbars, but it also used a separate sound chamber design.


Split TV design is stunning


Private interface between box and fuselage


Independent stereo and OSD buttons

Hisense MU9600 has many improvements on the remote control. First of all, it abandoned the material that was changed from pure plastic design to metal texture. It not only achieved unity of style with the host, but also improved the quality. Secondly, the layout of the remote control has been completely redesigned, and the iconic four-button direct access is still maintained, but the key arrangement is more reasonable and more in line with the operating habits of the Chinese people. Finally, the design of the internal battery is still retained, effectively enhancing the integrity of the remote control.


Refreshing remote control

The quality performance of Hisense ULED TV has always been the focus of many consumers. This time, Hisense MU9600, as a representative of ULED super-quality TV, has also added support for HDR effects. What is the quality of the picture?

After our actual testing and subjective perception, Hisense MU9600 not only reached a new height of ULED TV, but also very competitive in the market at the same level of television. Thanks to the comprehensive evolution of ULED, Hisense MU9600 has an accurate color reproduction, brightness and contrast are greatly improved, and there is no pressure to achieve full HDR.


Fine carved bar


Root hair roots are present


Although there are many trees, nothing happens


The eyes are delicate and even the pores show


Strong light control is in place


High contrast restore


Highlight detail and shadow detail remain intact


True color reproduction

Given the approach of the European Cup, Hisense is also the top sponsor of the European Cup. It is believed that many consumers will choose to use Hisense TV to watch the European Cup. We also specifically simulated a few high-risk usage environments among fans' friends and conducted real tests on the effectiveness of Hisense MU9600 watching football matches.

Live broadcast

The first is the use of cable digital TV set-top boxes. Watching live games with digital set-top boxes should be the first choice for most fans. The actual test results also show that the viewing experience of digital set-top boxes is indeed a better one. It is not only clear, but also the color performance is better. MU9600's curved surface is full of on-the-spot feeling and it is very easy to enter the state of the fans.


Digital set-top box screen is still guaranteed


The overall color is also great

Network on demand

However, the biggest drawback of cable TV is that it is too time-sensitive. When a fan friend misses the live broadcast, he or she usually chooses to use the on-demand function of the Internet STB to look back. The network of on-demand games is more free, and fans can pick a wonderful time to watch. But for the sake of smooth network transmission, online video usually sacrifices some clarity.


On-demand video quality is slightly inferior to live broadcast


For ordinary fans it is also clear enough

TV antenna line

Although digital television is now generally available, digital set-top boxes cannot be used in areas where digital TV is not available, and the second TV in the home, and it is necessary to watch the game using an antenna directly on the TV. In areas with good signals, the Hisense MU9600 still has good results for the seemingly primitive support. It does a good job of optimizing color and sharpness.


Antenna line is also a last resort


Hisense MU9600 still shows a strong picture quality

Download video

For some exciting games or focus battles, some fans will choose to download high-definition video for the aftertaste. The effect of this method is of course the best. Not only does the resolution generally reach 1080p, but there are 4K or even 8K experimental samples. It is a very good method for verifying the quality of the Hisense MU9600. It can be seen that Hisense MU9600 undoubtedly achieved its best status when playing local 1080p football video.


Local video can be done in ultra high definition

Finally, it is worth mentioning that, in addition to the constraints of the film source, Hisense MU9600 does not appear in various situations, such as tailing, phantom and other troubled fans watching the game, is a very suitable for fans of television.


Every detail of action can be captured

Hisense MU9600 equipped with the latest VIDDA 4 system, smooth operation, no other smart TV and box remote control do not even get stuck or Caton crashes, allowing the user to customize the main interface also reflects a strong degree of freedom.


Smooth and smooth VIDDA 4 system

If all smart TV manufacturers have their own ecological closed-loop, then the "four kings" of gathering good-looking, gathering together, buying and playing together are undoubtedly the killers of Hisense TV. These four functions represent online video, online education, TV shopping, and video games, respectively. Not only are they in front of the VIDDA system's main interface, but they also have a fixed position on the remote control. Click once. A key to open, very convenient.


Direct button on remote control

As the name implies, these four "clusters" are all using the method of aggregate search on demand. Let's start with the user's most commonly used video applications. Gathering the video resources of the iQIZI and the licensee China Digital Media, which is a built-in video content provider, users can seamlessly search and watch across them. In comparison, iQiyi is better in terms of timeliness, while the classic video is the number of China is more good, two complementary, very good looking users can watch very rich content.


Good looking theme interface


The new film was rescued by Mr. Wu using Iqiyi resources


Classic movies let bullets fly



Domestic and foreign hit dramas have everything

Poly-Ethics is the online education platform recently promoted by Hisense. It contains built-in educational resources ranging from preschool education to university graduation, and even vocational skills training. It can also implement customized push for different ages and genders. Poly Learning supports multi-role customization and a TV can meet the education needs of the whole family. Whether it is the enlightenment education for young children, the content of textbooks for elementary and junior high school students and senior high school candidates, the hot yoga course, and grandma's square dance teaching are all available.


Poly Learning can customize various roles









Abundant educational resources cover almost every learning opportunity in life

Juxiang enjoys cooperation with major shopping malls. Hisense users can lie down on the couch and buy products by moving the remote control. Not only Hisense's own home appliances and film and television members, various brands of small home appliances, overseas boutique cosmetics and even clothing bags, drinks department stores everything, really is a rich category of e-commerce platform. Users can see more detailed product pictures and video introductions, and they can communicate with Alipay and Wechat in order to purchase after a simple scan.


Juxiang Shopping provides users with diversified shopping methods





Rich product categories


Support sweep code purchase

Gathering is a game platform carefully crafted by Hisense. On this platform, users can not only play the chess and card games and casual games that ordinary smart TVs have, but also play TV games tailor-made for large-screen TVs. My name is MT TV version. The game experience is indistinguishable from the well-known mobile version, but the picture is even better under the optimization of the Hisense MU9600, and the big screen game has a stronger presence.


Poly Play Platform offers players different options


My classic hand travel is MT2TV version


With the mobile game version no other experience

In recent years, the efforts of domestic manufacturers have raised the market performance of domestically-produced TVs. Compared with joint-venture televisions, the market performance of domestically-produced TVs has shown a rolling trend. The decline of joint venture brands is irresistible, and the lost market will be divided up by domestically-made traditional brands and internet brands.

How to deal with aggressive Internet vendors has become a problem for traditional vendors.

Not only the analysis shows that the advantages of traditional manufacturers are the accumulated technology and strength gained from years of experience, while Internet companies are more active in marketing and online content providers.

However, the development over the past few years has shown that the traditional manufacturers have exerted their force in the content field, which has also produced a considerable impact on Internet companies, and Internet companies want to get involved in the field of quality but it seems to be stretched. This has also become the best breakthrough for traditional manufacturers.



Increased intelligence of traditional vendors

As a powerful interpretation of “Chinese goods are self-reliant,” Hisense TV's rapid development is obvious to everyone. After the acquisition of Sharp Americas in particular, the trend of internationalization has become increasingly apparent. With the MU9600 as the representative of the next-generation ULED super-quality TV, its superior picture quality, rich online resources and unique design will certainly become one of the highly competitive products this year.



More and more international models of Hisense

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