Short sight! Why is 4G blocking the pace of public WiFi networks?

Beijing, December 31st news, due to the hype of the media on 4G mobile networks, it is easy to ignore the fact that for WiFi wireless network operators, 2012 is a year of good harvest. Data released by Cloud, the Wi-Fi operator of BSkyB, shows that public Wi-Fi networks have become increasingly important in people's lives.

Cloud said on Friday that during the three days of Christmas Eve, Christmas and Boxing Day in 2012, British people used the company's public WiFi network three times more than in the same period in 2011. Especially on Christmas Eve, Cloud's public Wi-Fi network is particularly busy, and people use its WiFi network four times more than the same day last year.

Although these data only count the network usage of a WiFi operator, this is enough to show that 2012 is a year in which public WiFi networks are popular. Microsoft's Skype said it will install WiFi networks in stores nationwide, and British Telecom (BT) is continuing its efforts to build the world's largest public Wi-Fi network system.

There are two trends driving the expansion of public WiFi networks

First and foremost, the most obvious trend is the rapid spread of smartphones and tablets. Wi-Fi networks are indispensable for accessing the Internet with smartphones and tablets. Moreover, under normal circumstances, public WiFi networks are faster, more stable, and cheaper than 3G networks. According to analysis, 9 out of 10 tablets sold in the United States only support WiFi networks, and there is no evidence that other markets will be very different.

The second major trend driving the expansion of public WiFi networks is competition in the telecommunications market. Just like BSkyB and BT, mobile and fixed-line operators around the world know that they now need public WiFi networks to attract and retain customers.

Although people will still see the hype about 4G in the media in 2013, people in the real world will understand that public WiFi networks can better meet their needs. Therefore, we can make such a prediction that in 2013, the coverage of 4G networks may be limited to large cities, and public WiFi networks will become more and more popular.


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