2013 China LED lighting market growth forecast and manufacturer dynamics

In 2013, China's LED lighting market will reach RMB 32.4 billion, with an annual growth rate of 36%. In particular, the home lighting market has leaped to the application market second only to commercial lighting. The growth rate in 2013 will be 96%. Traditional lighting manufacturers NVC, Op, Sanxiong Aurora and Foshan Lighting have all cut into LED lighting, and the cross-strait LED factories package Everlight, Edison, Mulinsen, and Rongfang Lighting are actively using LED manufacturing advantages to attack the Chinese lighting market. .

China LED lighting market size in 2013

China LED lighting market size (100 million yuan) Source: LEDinside

LEDinside said that thanks to the intensive investment in lighting distribution by various manufacturers, the terminal sales prices of LED lighting products have fallen rapidly, and consumer acceptance has increased. In 2013, China's LED lighting market had 24%, 96% in commercial, home, industrial and outdoor lighting, respectively The growth of%, 28% and 46%, and formally entered the era of mass distribution, the battle between traditional lighting and LED manufacturers to seize the LED lighting market is fierce. Whether LED lighting manufacturers can successfully occupy the market in the future depends on distribution capabilities.

Observing the revenue of lighting manufacturers in 2012, traditional manufacturers such as NVC, Op, Sanxiong Aurora and Foshan Lighting have begun to introduce LED lighting products to varying degrees. However, from the perspective of overall revenue, the proportion of LED lighting products is still extremely low. Impacting traditional businesses, traditional lighting factories are more conservative in the introduction of LED lighting product lines and investment policies.

LED manufacturers such as the Chinese manufacturer Mulinsen and Rectangular Lighting have taken advantage of the cost advantages of packaged components and formally entered the terminal pipeline market with the image of "price butcher" of LED. Not only the price is more advantageous than the LED products of traditional brands, but The dealer's inventory risk is also a very attractive investment promotion policy such as making up the difference within three months. The Chinese lighting pipeline controlled by the four major brands is gradually loosening, and many distributors are turning to the embrace of emerging LED lighting brands under the tremendous business opportunities of LED lighting.

Taiwanese manufacturers Everlight, Edison, and Dongbei are equally active in the LED lighting market. Everlight officially established a distributor system in China in 2013, and distributed through distributors, while Edison adopted traditional lighting. The factory cooperation approach grabs the cake of China's LED lighting market. Dongbei cooperated with Hongtian Electric of Putian Group to launch "Hongyan Dongbei" lighting products.

LEDinside said that for the industry, how to quickly sell products to occupy the market has become a top priority. The sales channels of early LED manufacturers were mainly engineering and export, and the revenue model of adopting the channel model of dealers, agents, specialty stores and so on has not really been formed. According to statistics, in 2012 China's LED manufacturers accounted for less than 30% of the revenue from the channel model. With the increasing popularity of LED lighting products, the sales channel of manufacturers can no longer be limited to engineering and exports. In the future, LED lighting will be the same as traditional lighting, and distributors will have the world.

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