Freescale and Roma join hands to provide innovative automotive solutions to customers in Japan and the global market

~ Two semiconductor industry leaders will work together to develop advanced technologies, improve the efficiency of automotive system design and development, and simplify the design process ~

A few days ago, Freescale Semiconductor Japan Ltd. and Japanese semiconductor manufacturer ROHM Co. Ltd. agreed that the two parties will cooperate in the automotive business to provide comprehensive solutions for the Japanese and global automotive markets. .

The cooperation signifies that two well-known companies in the automotive semiconductor industry will achieve a strong alliance. Freescale has decades of industry history and is committed to providing innovative semiconductor solutions to the world's top automotive manufacturers and first-class suppliers, while Roma is a first-class supplier serving the global and Japanese automotive markets, mainly providing discrete components , Microcontroller supporting special standard products (ASSP) and other peripheral equipment. Freescale and Roma plan to cooperate in market segments and technology areas where there is no competition between their products.

David M. Uze, Vice President of Freescale Semiconductor Japan Ltd., President and Representative Director of the Korea Branch and President of Freescale Japan, said: "We are pleased to announce that Freescale and Japanese semiconductor manufacturers have cooperated for the first time, which will benefit the world's top auto manufacturers and first-class OEMs. The two well-known companies in the automotive semiconductor industry have joined forces, which is definitely good news for the Japanese and global automotive markets. We hope to develop more advanced technological solutions by enhancing the relationship between the two parties, making full use of their respective advantages. "

The cooperation between the two parties will involve cross-marketing activities and the joint development of various solutions to improve the efficiency of designing and developing innovative, high-quality and low-cost automotive systems and simplify the design process. Listed below are some cooperative projects:

· Design evaluation board based on Freescale S12 MagniV automotive microcontrollers and ROHM discrete components. Freescale S12 MagniV is a mixed-signal microcontroller consisting of reliable S12 technology, non-volatile memory, and high-voltage analog circuits.

· Develop a comprehensive CPU card reference design by integrating Roma's ASSP and discrete component products into Freescale's Automotive Engineering Infotainment System Rapid Engineering Intelligent Application Blueprint (SABRE). The solution will integrate Freescale's i.MX 6 series application processor technology and ROHM's discrete technology, and finally propose a perfect automotive infotainment system reference design, and reduce the size and number of components to achieve flexibility in heat dissipation design Sex. Roma is expected to submit the CPU card reference design in November 2013.

ROHM Co. Ltd. director Takano Riki said: "For many years, ROHM has been focusing on the automotive market and is committed to providing customers with quality products and timely delivery of products. We are very happy to cooperate with Freescale and hope Through our high-quality peripheral equipment, further improve the performance of their microcontrollers. I believe our solution will help customers greatly reduce the time to market. "

In addition, on October 1-5, 2013, Roma will showcase the automotive solution jointly developed by Roma and Freescale at the "CEATECJAPAN 2013" held at Makuhari International Exhibition Center in Chiba, Japan.

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