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With quality to meet the desire for consumption upgrade, Sharp Jingdong peak sales of over 100 million in 24 hours!
On October 18, 2017, Jingdong announced the results of the Sharp 24-Hour Peak event held in Beijing. On October 17th, the total sales of Sharp products across the entire platform exceeded 100 million yuan. Sharp's high-quality home appliances were widely popular among consumers, once again leading the trend of online consumer upgrades.
During the 24-hour peak on October 17th at 10:00 AM, Jingdong Mall not only offered surprise discounts on various Sharp TV models but also launched a "1000 off 100" promotion with no cap on the discount. Additionally, customers who purchased TVs could enjoy exclusive benefits such as movie and TV membership subscriptions. These generous offers helped drive the upgrade of family living standards. Meanwhile, Sharp introduced its own life-upgrade plan, targeting all aspects of home life, including living, communication, and entertainment, by offering a range of black-and-white quality appliances.
The combination of superior product quality and strong sales performance made the Sharp 24-Hour Peak on Jingdong a huge success. Behind this impressive result was the deep collaboration between Sharp and Jingdong. As a key partner, Jingdong provided full support through big data, logistics, and other areas, enabling more people to access Sharp’s premium home appliances easily. During the event, Yan Xiaobing, Vice President of Jingdong Group and President of Jingdong Mall Home Appliances Division, and Yang Zisheng, General Manager of Jingdong Black Power Division, personally visited the Sharp sales base camp, actively supporting the event.
One side is a high-end appliance brand that closely monitors consumer demand and makes necessary product adjustments and price concessions; the other is a platform that strictly ensures quality and fully supports the distribution of premium appliances. Both companies, focused on quality, reached a consensus in promoting the upgrading of family life. Through this 24-hour event, the importance of "product quality" became evident as a major trend in home appliance consumption.
*(Jingdong Group Vice President, Jingdong Mall Home Appliances Division President Yan Xiaobing pro-self-help Sharp 10.17 peak 24 hours)*
*(Jingdong Black Power Business Unit General Manager Yang Zisheng pro-self-player Sharp 10.17 peak 24 hours)*
The deep cooperation between the two parties, based on shared values, led to the impressive achievements of the Sharp 24-Hour Peak. In addition to overall sales, Sharp also excelled in individual product categories. Smart TVs, which have always been a strength for Sharp, saw one 60-inch model selling over 50 million yuan. Sharp's frost-free refrigerators were also highly favored by consumers. A wide range of best-selling products entered households during this event, making it easier for families to upgrade their living experiences.
After being empowered by Foxconn, Sharp's vision of "noble and expensive" became possible, allowing high-quality products to reach more families. Since then, Sharp has shown greater flexibility in responding to changing consumer demands, whether in product development or market strategies. Recently, Sharp launched an exclusive slogan, “Beautiful House,†reflecting its hope that the dream of a beautiful home becomes accessible to everyone. This 24-hour peak event served as a beautiful start toward that goal.
While continuing to leverage its technological strengths, Sharp, with its strong aspirations, has been constantly improving and innovating according to consumer needs. It is clear that Sharp, a century-old home appliance giant, is making every effort to expand the depth and breadth of its product offerings, reaching a broader consumer base with high-quality products. The company aims to make quality home appliances easily accessible to all and help consumers enhance their living standards.
The 24-hour peak record of Sharp on Jingdong is a reaffirmation of its position in the consumer market. The “Beautiful House, At Your Fingertips†upgrade plan will continue to be driven forward with strong momentum.