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With quality to meet the desire for consumption upgrade, Sharp Jingdong peak sales of over 100 million in 24 hours!
On October 18, 2017, Jingdong released the Beijing Jingdong Peak 24-hour sales report. On the day of the event on October 17th, the total sales of Sharp products across the entire platform exceeded 100 million yuan. Sharp’s high-quality home appliances were extremely popular among consumers, once again leading the trend in online consumer upgrades.
During the 24-hour peak event on October 17th at 10:00 AM, Jingdong Mall not only offered surprise price reductions on several top-selling Sharp TV models but also introduced a promotion where every 1,000 yuan spent would get a 100 yuan discount, with no cap on the offer. Additionally, consumers who purchased TVs could enjoy exclusive benefits like free movie and TV memberships. These generous offers significantly contributed to the upgrade of family living experiences.
In addition to these promotions, Sharp launched a unique lifestyle upgrade plan, focusing on black-and-white quality appliances to comprehensively enhance home living, communication, and entertainment. The product quality was top-notch, and the sales performance was impressive, making the Sharp Jingdong Peak 24 hours a great success.
Behind this remarkable achievement lies the deep collaboration between Sharp and Jingdong. As a key partner, Jingdong provided full support in areas such as big data platforms and logistics, ensuring that consumers could easily access Sharp’s premium home appliances. During the event, Yan Xiaobing, Vice President of Jingdong Group and President of Jingdong Mall's Home Appliances Division, and Yang Zisheng, General Manager of Jingdong Black Power Division, personally visited the Sharp sales base to support the campaign.
One side is a high-end appliance brand that continuously adapts its products and pricing based on consumer demand. The other is a platform committed to quality assurance and supporting the distribution of premium home appliances. Both companies, focused on quality, reached a consensus in promoting the upgrading of family life. Through this 24-hour event, the importance of "product quality" as a key trend in the appliance industry became evident.
*(Jingdong Group Vice President, Jingdong Mall Home Appliances Division President Yan Xiaobing pro-self-help during Sharp 10.17 peak 24 hours)*
*(Jingdong Black Power Business Unit General Manager Yang Zisheng pro-self-player during Sharp 10.17 peak 24 hours)*
The successful collaboration between the two brands, rooted in shared values, made the Sharp Jingdong Peak 24 hours a standout event. Beyond overall sales, Sharp excelled in individual product categories. Smart TVs, one of Sharp’s strongest offerings, saw over 50 million yuan in sales for a single 60-inch model. Sharp’s frost-free refrigerators also gained significant popularity, with many hot-selling products entering households and making home upgrades more accessible.
With Foxconn's support, Sharp’s vision of being both “noble and affordable†has become a reality, allowing high-quality products to reach more families. After revitalization, Sharp has become more responsive to changing consumer demands, adjusting products and strategies accordingly. Recently, Sharp introduced the exclusive theme “Beautiful House,†reflecting its aspiration to make beautiful homes a reality for consumers.
This 24-hour peak event marked a strong start for Sharp’s “Beautiful House, At Your Fingertips†initiative.
Continuing to strengthen its technological advantages, Sharp has been constantly improving and innovating to meet consumer needs. Today, we can see a century-old appliance giant making every effort to expand its product depth and breadth, covering a wider range of consumers with high-quality products. By making quality appliances more accessible, Sharp is helping people improve their living standards.
The impressive 24-hour sales record of the Sharp Jingdong Peak reaffirms Sharp’s position in the market. Its ongoing “Beautiful House, At Your Fingertips†upgrade plan will continue to drive progress and innovation in the future.