Nordic Semiconductor opens sales and technical support offices in China

Oslo, Norway – March 16, 2016 – Nordic Semiconductor announced the opening of two sales, marketing and customer support offices in the country to provide rapid sales and technical support to the emerging high-tech wireless electronics design and manufacturing industry in China. In addition to the Nordic Asia Pacific headquarters in the Hong Kong SAR, these two new offices are Nordic's new locations in China.

The two new offices are located in Shanghai and Shenzhen, Guangdong Province, and have been officially opened on March 1, 2016. Each office has a technical sales representative and field application engineer (FAE), and is managed by Nordic China sales manager.

The new office is designed to respond to the dramatic growth of domestic design and development of Bluetooth Smart Solutions companies, particularly in the areas of wearables, IoT, toys, healthcare, payment systems, and smart remote control products with voice commands.

Ståle “Steel” Ytterdal, Director of Sales and Marketing, Nordic Asia Pacific, said: “Since Nordic started in Asia in 2001, the Chinese market has grown steadily every year. However, since we launched Bluetooth smart products in 2010, we have sold in China. The skyrocketing volume indicates that China is undergoing a large number of innovation activities and we must be close to our customers to provide close technical support."

“In the recent Nordic Global Technology Tour, more than 1,000 participants from China alone attended the full-day training of the nRF52 series of Bluetooth Smart SoC products, each of which received the nRF52 development kit. This confirms that the Chinese market is full of possibilities."

Ytterdal added: “Now customers have more localized technical support offices, which will bring more convenience, they can more easily require trained Nordic employees to come to the factory to provide engineering support in the local language.”

Through the opening of the Shanghai and Shenzhen offices, Nordic has strengthened its partnership with existing distribution partners (Avery, Arrow, Bei Gaozhi, Xinling Electronics, Ruzhuoli, Xuntong), increased its presence in China, and enhanced The basis for meeting with existing and potential customers for further collaboration.

Ytterdal explained: “Nordic not only supports major customers in the Chinese market, but also spares no effort to reach out and support smaller companies and start-ups. For example, we encourage customers with problems and problems to visit the Nordic Developer Zone (devzone.nordicsemi.com), The community has more than 12,000 questions and answers. The number of domestic visitors to the Developer Zone doubles each year, and they can find answers 95% of the time."

More than 1,000 people from China participated in the recent Nordic Global Technology Tour training event

Nordic Shanghai team

Nordic Shenzhen team

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