Can HDR become the next competitive main battlefield in the TV industry?

If you have not kept pace with the previous technological innovations in the TV industry, it does not matter. It is not only you. TV's 3D technology actually lost a certain amount of quality, and the advantages of 4K display technology make it hard for people's eyes to notice, and arc-shaped screen TVs are not very useful. Smart TV is indeed a good innovation, but the content that can be watched is monopolized by some streaming media service providers.

After entering 2016, there is a new TV technology that is getting more and more attention. It is a high dynamic range image (HDR). With this technology, changes in black-and-white contrast will become more prominent, colors will become more realistic, and the entire image will become more dynamic. HDR technology will allow you to see spectacular images, not only for discerning video enthusiasts, even for ordinary viewers. With the naked eye can also see a significant increase in picture quality.

To watch HDR video content, you first need to have a compatible TV. This means that you have to buy a new TV set, and the video content you play must support HDR effects in order to improve the picture quality. However, major TV manufacturers are not expected to have HDR on high-end TV models until mid-2016, and studios such as Fox, Warner, or Netflix have now played HDR movies and TV shows. You can watch them. The HDR Deluxe Edition of the Oscars' best movie Crazy Max: The Rage Road. Streaming media service providers such as Amazon and Vudu will also add support for new technologies and use built-in compatible software to enable new HDR TVs to play the videos they provide.

So what kind of force prompted us to buy a new TV so that we could sit on the sofa and enjoy the HDR-enhanced version of "Ride of the Gallbladder"? You should have guessed that an old and new format of war is about to start, just like HD-DVD and Blu-ray, SD card and Sony memory stick, DVD and DIVX in the past. If you are old enough and a hardcore videophile, you will never forget the battle between VHS and Beta in the video era. In fact, HDR is also divided into two versions, HDR10 and Dolby Vision.

TV giants Samsung and Sony have both supported HDR10, and many video companies, video providers and industry associations have begun to use this format, but at present, both in the TV box and in its detailed specifications Can not see this kind of logo. At the same time, Dolby Vision has long been a household name. Despite being able to see the Dolby logo in both Hollywood movies and home stereos, it has more user groups than its competitors. Who can win this war?

However, if you are currently planning to buy a cheap new TV, you don't have to worry about whether it can play HDR content or worry about which HDR format it supports. However, we also strongly recommend that TVs supporting the HDR format are definitely the best choice. If you can buy a TV that supports both HDR formats, it will be even more perfect.