NBA and NextVR continue to provide VR on-demand service for a further contract for one year

Watching the Houston Rockets' star player Chris Paul on TV, making a quick pass to James Harden, his all-star teammate, and scoring with lightning speed. It's an exciting moment—but nothing compares to putting on a virtual reality headset and feeling like you're right in the middle of the action. The good news is that the NBA has renewed its partnership with NextVR for another season, offering fans on-demand VR streaming of games. The Rockets have 27 scheduled VR broadcasts this season, with their first one against the Dallas Mavericks on October 21st.

While watching sports through VR is incredibly immersive, it seems not everyone is jumping on board with excitement. One major issue is the comfort of wearing a VR headset—many find it uncomfortable or even tiring after a while. For the VR industry, this is a real challenge, but the NBA isn't backing down. They believe in the future of this technology and are committed to making it better for fans.

Three years ago, Facebook CEO Mark Zuckerberg made a big move by acquiring Oculus VR for $3 billion. This week, he also announced plans to attract 1 billion VR users by lowering prices—though the timeline for reaching that goal remains unclear. It's clear that VR is still a priority for tech giants, and the NBA is playing a key role in pushing it forward.

The second quarter of the NBA’s VR broadcast is part of a long-term agreement. Last season, all 30 NBA teams embraced VR, allowing fans to watch games through devices like Samsung GearVR and Google Daydream. Starting next week, support for Microsoft’s mixed-reality headsets will also be added, expanding the reach of VR sports experiences even further.

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