NBA and NextVR continue to provide VR on-demand service for a further contract for one year

Watching the Houston Rockets' star player Chris Paul on TV, passing the ball to James Harden, his all-star teammate, and lighting up the scoreboard with incredible speed. While this scene is impressive, it's nothing compared to the experience of wearing a virtual reality headset. Fortunately, the NBA and NextVR have extended their partnership for another season, continuing to offer fans on-demand VR streaming services. The Rockets have 27 VR broadcast schedules planned, with their first VR game against the Dallas Mavericks set for October 21.

Although watching sports through VR is incredibly immersive, many people still aren't jumping on board with enthusiasm. One major issue is the comfort of wearing VR headsets—many find them bulky and uncomfortable for long sessions. For the VR industry, this remains a challenge, but the NBA isn’t backing down from the opportunity. They believe in the future of immersive sports viewing and are committed to making it better over time.

Three years ago, Facebook CEO Mark Zuckerberg made a bold move by acquiring Oculus VR for $3 billion. This week, he also shared his vision of attracting one billion VR users through price reductions, though he didn’t specify a timeline for reaching that goal. It’s clear that VR is still seen as a key part of the future of entertainment.

The second quarter of the NBA’s VR broadcasts is just one part of a broader, multi-year agreement. Last season, all 30 NBA teams embraced VR technology, allowing fans to watch games through devices like Samsung GearVR and Google Daydream. Starting next week, support for Microsoft’s mixed-reality headsets will also be available, expanding the reach of VR sports experiences even further.

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