LCD advertising machine will "lead" outdoor advertising platform

With the arrival of the digital era, various new forms of media continue to emerge in the advertising market. LCD media is a new form of outdoor advertising. Outdoor advertising is increasingly favored by more users because of its low price, high attainment rate and good short-term return.

In addition, the arrival of the era of "convergence" has injected a "strength agent" into the development of liquid crystal media. For a long time, the most troublesome aspect of the advertising industry is how to improve the accuracy of the target audience in the advertising machine. In recent years, the rise of various new media and the reshuffling and cross-media cooperation of traditional media have increased the value and price of various media. The advertisers are also faced with the challenge of advertising media. It is felt that they often use intensive advertising bombardment and use all kinds of media to conduct all-dimensional three-dimensional communication. This strategy can sometimes make the brand household name, but for some products, the price for a big price is very high. It may be the result of "a cannon flies." The low decentralization of Chinese advertising media has resulted in a large number of advertisements (70% to 80%) being consumed by mistargeting audiences. Because the LCD media is aimed at “minority” when choosing a location, it can achieve a high degree of accuracy in differentiating the audience. In the process of shifting from mass marketing to segmented marketing, liquid crystal media can make advertisements more effectively reach the segmented target audience.

It can be said that increasing consumer's active attention is the most important advantage of LCD media. For example, when watching TV and listening to the radio, it will turn to the stage during the advertising period; when reading the newspaper, it will directly turn over the advertisement page; when the Internet is accessed, a pop-up advertisement will immediately press the close button. As a result, the degree of attention and memory of consumers on advertisements will decrease, leading to waste of advertisements.

However, as a high-tech product, the liquid crystal media's dynamic images and vivid colors attract consumers' active attention. Plus, the playback time of LCD media is generally a relatively idle waiting time for the target audience. Some audiences will not be rebellious, but will actively choose to watch. According to the data, 74.2% of the audience in a building with LCD media installed will always pay attention to the content played on this LCD TV media every time they wait for an elevator. Among them, the number of people watching each day reaches 45.9%. The audience that likes this kind of LCD TV media ads reaches 71%. The biggest reason is that they believe that they did not waste their own time while receiving such advertising information, and added some active atmosphere to the boring waiting time.

In addition, the broadcast format of liquid crystal media is very flexible, and it can be combined with the marketing activities of products according to local conditions. For example, at the bottom of the screen, the local promotion of the product is broadcast in the form of rolling captions. This effectively reduces the distance between the consumer and the specific product, and facilitates the purchase of the product in a short time. From the perspective of the communication environment, the advertising environment for LCD media is relatively simple. The closed space created by organic integration of office space, hotels, supermarkets, and high-end residential buildings not only greatly reduces advertising interference, but also generates semi-mandatory Compared with other media frequencies, audiences are exposed to LCD media at a much higher frequency each day than other media.

For advertisers, the most attractive place for LCD media is their low cost. Compared with traditional media, outdoor liquid crystal media has a relatively low cost due to its high effective arrival rate. The appearance of liquid crystal media in public places has become a focus of attention. For example, mobile LCD media on the streets of Shanghai and other cities has attracted many curious consumers. Many consumers even follow “advertisers” and carefully watch the advertisements on LCD TVs. This will inevitably lead to certain groups. Acts produce a wide range of ripple effects. In addition, because the liquid crystal media is spread to a small-scale mobile population, the product information it conveys can easily become the focus of public opinion, triggering the common concern and discussion of such people, and promoting collaboration among colleagues, families, or similar consumer groups. At the same time pay attention to make them resonate with LCD video ads. Just think, if an office building white-collar workers are talking about an ad, watching it, admiring it, or arguing, the brand's awareness has been unknowingly improved. This “word of mouth” The dissemination effect is believed to also save advertisers a lot of advertising costs.

LCD advertising concept and function.

The advertising machine is a new generation of smart devices that use standard LCD monitors and LCD TVs to realize information display and video advertisement playback through networking and multimedia system control.

Digitization, networking and informationization are the characteristics of multimedia advertising machines. There are stand-alone and online advertising machines for multimedia advertising machines, and stand-alone LCD advertising machines. CF cards, SD cards, CD-ROMs, and U-disks are storage devices that support the heat. Plug, change the content is convenient and quick. At the same time low cost, suitable for small department stores, services, restaurants and other businesses.

The network advertising machine can use the intelligent management module on the player side to realize the remote management and control of the player, and implement a complete network protocol and remote management and control functions on the server side. Ability to implement flexible management of remote terminals, multimedia playback quality without bandwidth constraints, the channel is not limited by the server, can have any number of channels, and even each terminal has an independent channel. It can perform centralized and unified management of hundreds of players, and it can also be distributed and managed hierarchically.

The current outdoor media has long since broken through the type of single-format billboard and has seen more new types of outdoor media. Can be divided into two main categories: print ads and media ads. Although the low cost of print ads, but the relative limitations are too large, giving the feeling is not enough natural, and media advertising LCD advertising with its clear image, realistic picture, vivid image display effect firmly firmly dominated the protagonist position.

With the advancement and extensive use of digital science, the concept of media integration has also become increasingly perfect. Outdoor media has also become the new darling of China's advertising industry in the 21st century, and its development potential is far higher than traditional television, newspapers and magazine media.

Data show that in 2007 China's outdoor advertising market increased by 15% to reach 200 billion yuan. Benefited from the driving effect of the Beijing Olympic Games, China’s outdoor advertising market ushered in a growth peak in 2008, a substantial increase of 25% over 2007. It reached 245 billion yuan. At present, the annual growth of domestic outdoor advertising is 20% to 30%, and with the improvement of China's urban environmental construction and continuous innovation of outdoor advertising forms, its increase will be even higher.