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Panel light source products "three years zero customer complaints", how does this old always do?
The price of LED indoor lighting products is steadily decreasing, and with that, market demand and sales volume are on the rise. Among various LED lighting options, panel lights have quickly emerged as a new favorite in the LED lighting industry.
Currently, LED panel lights are predominantly exported, while the domestic market is still in its early stages. Many companies seem to be entering this space, but most focus on the export market, targeting regions such as India, the Middle East, and Southeast Asia.
According to the "2016-2017 China LED Lighting Export Monthly Monitoring Report" released by the LED Research Institute of the Higher Industrial Research Institute, the total export value of China's LED panel lights in the first half of 2017 reached approximately $770 million, with an export volume of around 150 million units.
However, as more companies enter the LED panel light market, competition has become increasingly intense. In recent years, panel light prices have dropped sharply. According to Zhu Lu from Shenzhen Lubaiyi Photoelectric Co., Ltd., while the price reduction poses challenges for enterprises, it also allows room for survival as raw material costs have also declined.
As a professional manufacturer providing high-quality light sources for panel light factories worldwide, Lubaiyi was established in 2010. The company operates over 100 production lines, producing a full range of LED white light products, including 4014, 4010, and 2835 models, with a monthly production capacity of about 300KK.
Lubaiyi focuses on the panel light segment, aiming to provide the best cost-effective light source solutions. Since entering the panel light market in 2012, the company has consistently leveraged its strengths, specializing in this niche. Its slogan is “Providing high-quality light sources for global panel lamp manufacturers.†Over the past five years, the company has built a strong presence in the panel light market.
At the Zhongshan Guzhen Light Fair held from October 30 to November 3, Lubaiyi showcased its professional panel light sources. Gaogong LED noted that the panel lights produced using Lubaiyi’s light sources exhibited high brightness, uniform color, and excellent consistency, earning praise from attendees.
Lubaiyi's main panel light sources are 4010 and 4014. The 4010 model is an upgraded version of the 4014, offering customized services to help customers reduce costs. These products are known for their high luminous efficiency, low thermal resistance, and consistent light output, making them widely used in panel lamps and fluorescent tubes.
With the continuous decline in panel light prices, customers' purchase prices for light sources have also dropped, leading to lower gross profit margins. Zhu emphasized that the company maintains a reasonable profit margin while working closely with raw material suppliers to control costs and provide the best value for global panel lamp manufacturers.
Lubaiyi is dedicated to creating a product with "zero customer complaints." Zhu stated that quality control is a complex process, and he personally oversees every step of the process. The company strictly controls raw materials and production technology, ensuring that each stage meets high standards. This commitment has led to zero customer complaints over the past three years.
Lubaiyi collaborates with major panel light manufacturers in Zhongshan and other parts of Guangdong, including Xinhua and Kaixiou, due to their high quality demands. The company's internal structure places the quality department directly under the general manager, highlighting the importance of quality.
In terms of market strategy, the ratio of domestic to export sales is 3:7. With positive expectations for overseas markets, Lubaiyi plans to expand through participation in the Guangya Exhibition and Hong Kong Exhibition next year. The company also aims to maintain its position in the high-end market, focusing on product value-added rather than competing solely on price. By working closely with customers, Lubaiyi seeks to achieve a balance between quality, cost, and added value.
“Customer is God,†Zhu concluded, emphasizing the company's commitment to meeting all reasonable customer requirements.