Test certification helps LED companies quickly gain market recognition

As a new member of the lighting family, LED lamps have obvious advantages and are favored by consumers. They have become the mainstream products of the future lighting market and are the cutting-edge representatives of lighting technology in the 21st century.

According to statistics, the output value of global LED lighting in 2012 reached 2.66 billion US dollars, an increase of 23.5% compared with 2011. In the Chinese market, with the rapid development of the economy, the application of LED lamps in the 2008 Beijing Olympic Games, the 2010 Shanghai China World Expo, and the Guangzhou Asian Games in the lighting of major venues once again promoted the development of the LED lighting market. In addition, with the improvement of people's awareness of energy conservation and environmental protection, LED lamps have also found great market development potential in the fields of urban lighting projects, corporate decoration and corporate image promotion.

The global and domestic markets with great potential provide huge opportunities for Chinese LED lighting companies, but the situation to be faced is still grim. As a major producer and consumer of global lighting fixtures, there are a large number of LED lighting companies in China, but the LED lighting production technology is still in its infancy, and the product standards produced by different manufacturers are different, in the face of market competition, especially international competition. At times, there is often a lack of convincing quality assurance. With the continuous opening of the market, a large number of foreign companies have joined the competition, making the development of LED lighting companies more challenging.

In order to stand out in the fierce market competition and successfully expand the domestic and foreign markets, the most basic requirement is that the products must meet the requirements and standards of the target market. For example, the US Federal Trade Commission announced in 2010 that electric light source packers must add new labels, and the products must specify detailed data such as luminous flux, average life, color, appearance, brightness, and mercury content. Electric light sources that do not meet the new label requirements will not be allowed to be sold in the United States.

However, product standards in the global market vary widely, and few companies are well aware of them. A simple and effective way is to choose to work with an international testing and certification body. These certification bodies are familiar with the standards of overseas markets, and their services cover the whole world. They can test the structure, quality and safety of products to ensure that they meet the relevant standards. Products that meet the test standards will receive a certification mark from a third-party testing and certification organization, which means that the product meets the requirements of the target market and can help the company quickly gain market recognition.

In fact, the certification mark has become the most important factor for consumers to purchase products, because the choice of products with certification marks is the easiest way to obtain high-quality products, which makes the products with certification marks in the international market, especially in Europe and America. The market has an additional competitive advantage.

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