Join hands with Telecom 4G, MediaTek plans to push six-mode chips to compete with Qualcomm

"4G market, next year will be a very exciting year." Zhang Weili, general manager of MediaTek China, said recently that according to the plan disclosed by the operators, the price of 4G mobile phones is expected to drop rapidly next year, and the shipment volume will be greatly improved. MediaTek hopes to be in various markets. The interval is exerted, and the advantages of “understanding customer needs” are exerted.

In terms of products, MediaTek will continue to work on 64-bit chips, and will launch VoLTE-enabled chips in the next year, as well as six-mode chips that support telecom 4G demand.

According to Zhang Weili, this year, MediaTek's 4G products were half-time behind, and the mobile phone chips still achieved shipments of 30 million to 40 million sets.

First push the six-mode single chip next year

"In the second half of next year, we will launch a six-mode chip to support the CDMA2000 network." Zhang Weili told reporters that the development of MediaTek's six-mode chip is in line with expectations. "Of course, the market still hopes to put the time to the premise as soon as possible."

Obviously, MediaTek's upcoming six-mode chip, whether for China Telecom or for mobile phone manufacturers in the industrial chain, is a product of great concern, and it is expected to break the current absolute monopoly position of Qualcomm in this field.

Join hands with Telecom 4G, MediaTek plans to push six-mode chips to compete with Qualcomm

At present, China Mobile's requirements for 4G chips are five-mode, that is, it must support five systems such as TD-LTE, FDD-LTE, TD-SCDMA, WCDMA, and GSM, so as to simultaneously satisfy the operations of 2G, 3G, 4G and other networks. Demand and effective international roaming. Since China Unicom operates a WCDMA network in the 3G era, its requirements for 4G chips can be reduced based on this (TD-SCDMA), and only four models are needed, which is relatively more comfortable.

As for China Telecom, because its 3G network is a CDMA2000 system, Qualcomm, the leader of this system, has abandoned the smooth evolution of the 4G version, which makes it necessary to solve the multimode terminal problem of supporting CDMA networks in the 4G era. That is to say, the 4G chip supporting the telecommunication network needs to increase the support for the CDMA2000 network, that is, the six-mode chip, on the basis of the five-module mentioned above.

Due to the monopoly position of Qualcomm in the CDMA market, China Telecom has always faced the problem of richness of the industry chain in terminal supply. In the 3G era, China Telecom carried out new rounds of industrial chain including subsidies and fund establishments, and achieved good results.

At the beginning of 4G, Qualcomm can almost exclusively use it in the six-mode single-chip (SoC) market that supports telecommunications networks. Huawei's Haisi is taking the form curve of the piece, and mainly produces it from home.

Under this circumstance, MediaTek's six-mode single-chip will soon be available, which will allow mobile phone terminals supporting telecom networks to have more choices in chip supply. This is an exciting news for China Telecom and the entire industry chain.

In fact, China Telecom announced in December 2015 that it will invest 16 billion yuan to achieve the "Excellence 100" plan, and strive to build 100 boutique 4G mobile phones next year, driving the overall mobile phone sales breakthrough throughout the year. Billion Taiwan.

According to the "Excellence 100" plan, China Telecom's 16 billion yuan subsidy next year, 12.4 billion yuan for subsidies for fast settlement terminals for agents, 600 million yuan for directly subsidizing mobile phone manufacturers that meet the requirements, 3 billion yuan terminal sales commission As a channel sales incentive resource. In addition, for small and medium-sized agents, China Telecom will also provide 5 billion yuan in small loans next year.

MediaTek seeks to be in the future

Whether in 3G or in the early 4G, MediaTek is often slower than Qualcomm due to factors such as product, technology and patent licensing. However, due to its advantages in cost performance, localization, customer support, etc., MediaTek achieved its success in 3G.

Join hands with Telecom 4G, MediaTek plans to push six-mode chips to compete with Qualcomm

China Mobile has aggressively promoted 4G operations since the second half of last year, but in the early days, the 4G chip market was dominated by Qualcomm and Marvell. “The time required for testing is very long. The biggest challenge is whether it can support the five-mode ten-frequency and thirteen-frequency, and the challenge to the RF part is even greater.” Zhang Weili told reporters.

"We started to test in China Mobile in April this year and began to ship in June. At present, the development is better than expected." Zhang Weili said that MediaTek's 4G mobile phone chip shipments in 2014 are expected to be 30 million to 40 million. Between the sets, the share of the entire market is 20% -30%.

Zhang Weili said that according to the current plan disclosed by the three major operators, the sales of 4G mobile phones in the entire market will reach 250 million units next year. MediaTek has also set its own goals internally. “There is considerable opportunity to achieve this”.

He believes that from the law of normal distribution, the market with the largest volume is at the middle end, and the proportion of high-end and low-end is relatively small. MediaTek will focus on the part of the market with the largest volume, and of course it will be based on this. Seeking continuous breakthroughs in the mid- to high-end market.

Zhang Weili said that MediaTek will continue to exert its strength in the 64-bit and other high-end markets on the basis of maintaining its traditional advantages next year. "Our high-profile 6795 chip has been used in middle and high-end products such as Meizu and has achieved good market performance." .

As for the ultra-low-end market, Zhang Weili said that if there is demand in the market, MediaTek will work with everyone.

In fact, at the recent Global Partner Conference held by China Mobile, another well-known 4G chipmaker Marvell announced that one of the two chips will be a five-mode 4-core 64-bit 4G single-chip that targets the mass market. PXA1908. "We hope to push the price of TD-LTE handsets to 399 yuan," said Dai Weili, president and co-founder of Marvell Group.

“The ultra-low end is not a lot of demand, we don’t want to disrupt the rhythm of the market.” Zhang Weili said, but if the partners really want to cooperate, MediaTek can also meet the demand.

“Customers use our chips and only need a team of less than 10 people to produce mobile phones in a month.” Zhang Weili believes that MediaTek's understanding of customer needs is its greatest advantage.

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