How does the terminal market generally deter dealers spend the winter?

[Source: "Engineering LED- lighting market," 12 issue of Reporter / Zhang Geng]
In the early stage of running in South China City, relying on yourself
At present, there are 26 LED companies that have already entered South China City. According to the goal of the South China City LED Investment Promotion Center, it will be full of 50,000 square meters in April next year. Personally, there are still many variables in attracting investment next year. The main reason is that the operation of the entire LED industry has been increasing since last year. Although the investment policy of South China City is very attractive, enterprises are also assessing the current operational risks of the terminal market.
The first phase of the company was attracted by the preferential policies of South China City. South China City promised to enter the company in the first phase, rent-free for the first two years, water fee is free, and the rent for the third year starts at 45 yuan/square meter. At the same time, the surrounding renting is not expensive, the rent for a room and a hall is only 300 yuan / month, hiring a store manager an average of 3,500 yuan per month, plus the average monthly cost of electricity is 4,000 yuan. Carefully counted, the monthly expenses in South China City are not too big.
Two years before entering South China City, it will be very difficult to drive sales by its own popularity, and it is necessary to establish its own sales channels. At present, we mainly rely on online trading. Many of the merchants here are mainly engaged in engineering projects. It is not bad to have one or two large projects in one year, and all the money for investing in stores can be earned back.
In addition, most companies choose to invest in South China City. There is another factor. It belongs to the comprehensive business circle. There are several exhibitions held every month. The exhibitions drive the popularity of the surrounding business districts, and the overall development potential is huge. For the enterprises that entered the first phase, the store rents should rise under the influence of the business circle. After two years, if the store is not operating smoothly, the rent can be recovered through subletting.
(Wu Jiazhen, Sales Director, Pujin Nanhai Operation Center, Nanhai, Foshan)
LED products are becoming more and more "close to the people"
At present, the store will have more passenger traffic on weekends. The average consumer will come over to buy home lamps on weekends. Usually, they are engineering customers. In general, the market traffic this year is much worse than last year.
This year, the biggest change in the market is that LED has gradually become the mainstream. Now customers will consult LED products when they come in, and the number of LED products is gradually increasing. Especially in the home building materials market, many Hong Kong people come to buy LED products, and some customers go to the home building materials market to buy LED products and then bring them back to Hong Kong for sale. It can be seen that in the terminal market, LED products have a great impact on traditional products.
Today, the price of LED products is getting lower and lower. For example, the price of Mlinsen 3W bulbs in dealer channels is only 8 yuan, but many customers are easy to react. However, the quality of the snow 3.8W LED bulb is good, and many customers come to buy it; according to the news of Shell, Philips has taken a fancy to this bulb and is negotiating to buy.
In the past, Shelley did OEM work for others, and there was no brand awareness in the terminal. Since last year, it has accumulated a lot of reputation in the Shenzhen market with energy-saving lamps. Many customers in commercial places have indicated that they want to use the energy-saving lamps of Shell.
Now Snow Wright's primary goal is to play the brand. Recently, it has also convened dealers to go to the headquarters to introduce several new LED products that have been newly developed, and let everyone know about the development plan and product promotion plan for next year.
At present, the price of household 3-5W LED bulbs is getting closer and closer to the price of energy-saving lamps, and there is a breakthrough in sales that can be achieved in the next year.
(Luo Gang, General Manager of Xinhe Lighting Luohu Operation Center)

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