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High rent LED lighting accessories platform encountered development bottleneck
[Source: "Engineering LED- lighting market," 12 issue of reporter / Zhou Jianhua]
Every year, around the gold, nine silver and ten, for the lighting industry, the trading season, the accessories as the upstream accessory products of finished lamps, will naturally be busy. Recently, the reporter visited Ruifeng International Lights Decoration City and China Lights Lighting Accessories City. Interestingly, the two major sales outlets in the ancient towns are all at the same time when the three-year contract is about to expire, and their respective conditions are very different. Looking at the leopard, we may also see how the “love and hate†between the accessory companies and the stores is in the industrial base.
Confused
"I am the first merchant to enter here. Now I am confused. I don't know if I should renew my contract." Cai Wenfeng, general manager of Yiheng Lighting, said helplessly. Yiheng Lighting is located in No. 201-204, Area C, China's Dengdu Light City. It is mainly engaged in fabric flower skins. In 2010, it rented the store here. It also has a store in Guyi Accessories City. According to Mr. Cai, what was originally seen was that the scale and planning were relatively reasonable, but after three years, the business was relatively deserted. "We have changed four store owners in the opposite store for three years. Because the business is not good, some tenants don't even charge for the transfer. I have two months to rent for three years, I want to stay, but the store management operator still has no initiative. Talk to us about the next step; withdraw, rent, decoration, personnel, inventory and other investment costs are a pity."
In terms of scale, China Lights Lighting Accessories City has a total construction area of ​​200,000 square meters and a total investment of 350 million yuan. It can accommodate more than 2,000 lighting accessories companies to enter the market. The business covers crystal, glass, stone and hardware. Plastic, wood, electronics, electrical appliances, light sources, etc.
At the trial operation of the year, the rent was about 30 yuan per square meter, and the operator promised three years of constant rent. At that time, several old merchants in Guzhen reflected that this method was more reasonable and the investment promotion work was smoother. "However, in the first year of the trial operation, the main road in front of the store is still under construction. The sunny days are full of dust and dust, and the rainy days are muddy. The business pays attention to the time and place, and the lamp accessories city fails to grasp the trend of LED light source accessories. The promotion and promotion aspect is also inferior to Ruifeng, and the 'land profit' was lost in the early stage, so the current popularity is still unsatisfactory." Cai analyzed.
Of course, there are also people who have different opinions and feelings. "The main reason for not entering Ruifeng is because the rent is too high and the category is too single. This limits the paving area and bargaining power. Therefore, I will renew the rent in the lamp fittings city. It is estimated that the rent will increase by 10%-20% next year. "It is reasonable." Ying Yong, general manager of Futailong Light Source, said, "Of course, I also have a store in other old parts cities, not relying solely on sales here."
"Mainly, LED is currently the trend, shipments and profits are better than traditional lamps, and its light source accessories are naturally favored. Therefore, traditional accessories are not the choice of which accessories city, but the environment is more difficult." An insider This analysis.