2014 Gaogong LED Annual Meeting: Xin Guanglian Huang Hui Shi talks about technological innovation and breaks through the price war of chips

[Text|High-tech LED reporter Zhao Hui] Benefiting from the heavy volume of downstream LED lighting demand, the LED chip industry has also tended to decline in the past years, continuing the supply and demand boom since the second half of last year. A number of LED chip companies have also accelerated the pace of expansion, mergers and acquisitions.

However, from the market feedback, although the chip is still in short supply in the first half of the year, the price has not rebounded, but the decline has stabilized.

To change this situation, the chip factory itself must continue to innovate and improve the technical yield, while strengthening the cost control.

“The size of the ruler has a short length, and the new Guanglian has fully utilized the characteristics of flexible production capacity adjustment, diversified products and broad scope. According to market conditions and customer needs, we will timely adjust our product strategy to cope with the ever-changing market.” Xin Guanglian Huang Huishi, director of semiconductor R&D, told the reporter of "High-tech LED" that Xinguanglian grasps the characteristics of each product, does it better, differentiates the market, differentiates products, and gives full play to the advantages of green light extension technology. Stage lights, lights and other fields occupy a place.

How do epitaxial chip manufacturers maintain meager profits, how to highlight the encirclement, and discover the new continent is imminently a problem that many epitaxial chip factories are thinking about.

Huang Huishi said that Xinguanglian adheres to the principle of technological innovation, technology to change the future, and exerts the characteristics of low voltage and good reliability of products, and comprehensively guarantees the batch of products through six aspects: “human, machine, material, law, ring, measurement”. Intra-/inter-batch consistency, improve product market competitiveness; and joint raw materials, packaging plants, lighting companies and terminal sales, engineering companies, the vertical integration of the upstream and downstream industry chain, improve the competitiveness of enterprises is also Xinguang One of the joint strategies.

As the industry's highest specification and largest industry event in the LED industry, it is also the best platform for the annual LED industry's year-end review, analysis and outlook. So far, the high-tech LED conference has been successfully held for four sessions. The 5th High-tech LED Conference will also be held at the Guanlan Lake Dongguan Club in Shenzhen on December 12-13, 2014.

Xinhuilian Semiconductor R&D Director Huang Huishi will present the “Technology Innovation Breakthrough Chip Price War” at the “Technology Driven Supply Chain Transformation New Opportunity” sub-forum titled by Liyang Optoelectronics on the morning of December 13th, 2014. The keynote speech and discussion with the participants on related topics, so stay tuned!

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