Xinxiang Mina Import & Export Co., Ltd. , https://www.mina-motor.cn
On June 10, at a sub-forum of the 21st Shanghai TV Festival, Pei Qingzhou, Vice President of BesTV's Internet TV Group, said in his speech that by 2020, Internet TV will become the first media. Based on this forward-looking judgment, BesTV is currently making every effort to create a new integrated Internet TV service for Taiwan and the Internet, which will drive the transformation of television media into a successful transition in the Internet era.
Embracing "Internet Plus"
Because of its irreplaceable authority, Shanghai TV Festival was regarded by the broadcasting industry as an annual event. This year's Shanghai TV Festival was held on June 8. In this year's exchange session, in addition to the "Magnolia" forum for sharing TV content creation experience, "Internet +" has become the focus of this year's TV Festival. National television chiefs have galvanized the "subversion and rebirth" of television in the Internet era at roundtable conferences. .
At a sub-forum of the festival, Min Qingzhou first analyzed the macroscopic situation of the traditional television media, and believed that it was only when they had not changed that they could only sit on the leash. Embracing “Internet +†is a must for this generation of television.
Wu Qingzhou pointed out that TV media is undergoing an unprecedented historical transformation and it is no longer a mistake. Therefore, building a new ecology of the Internet media has become a common task faced by TV media. Whether it is China or the United States, traditional television media are experiencing severe challenges of loss of audience and decline in income. In the first quarter of 2015, China’s television advertising revenue fell by 2.9%, resources decreased by 9.9%, and the historical turning point in the development of television media has come.
Internet TV will be the first media
Yan Qingzhou quoted authoritative analysis that Internet TV became the first media to be the historical trend. By 2020, Internet TV will become the first entrance for viewers to watch TV and become the mainstream TV service. Therefore, building a new type of Internet TV service integrating Taiwan and the Internet is the core direction of TV media transformation.
Zhai Qingzhou listed three major trends in Internet TV becoming the first media:
First of all, the innovation of Internet technology and business has reconstructed the traditional television business system, from content creation, specialized channels broadcast to the realization of advertising business model, and turned into content creation, technology platform, public Internet transmission, product operation to various business models. Achieved, the traditional TV closed walled garden has been broken.
Second, user spending habits also drastically change. The audience needs to watch TV anytime, anywhere, watch TV on multiple screens, watch TV in accordance with their own needs, and share and comment on TV while watching TV, and participate in TV programs while watching TV. Internet TV will satisfy the user's new viewing habits.
Finally, the popularity of smart TV terminals and the popularity of broadband networks have made it possible to popularize Internet TV. Zhai Qingzhou revealed that in 2015, the intelligent penetration rate of TV will reach 78.2%, and shipments will exceed 35 million units. In 2015, the shipment of set-top boxes will exceed 20 million units. By 2020, the total number of smart TV terminals in China will exceed 300 million units. With the increase in the activity rate, the number of Internet TV users will be greatly enhanced and transformed into the first mainstream media.
BesTV’s boss’s ambitions
Wu Qingzhou’s remarks are in line with the attitude of the heavyweight strategic layout of Internet TV before the high-level officials of the Shanghai Media Group (SMG) and have also revealed to a certain extent BesTV’s ambition to continue to secure “the first entrance to China’s Internet TVâ€.
Regarding specific measures, Zhai Qingzhou stated that "the ultimate in content and the ultimate in service" is the core strategy of BesTV's Internet TV.
He said in more detail that there are four major measures to “achieve the ultimate in contentâ€: One is “the hottestâ€: investing heavily in the integration of hot copyrighted content, and investing 2.5 billion annually for the next three years, which is the highest in the industry. Two is the "most creative": Shanghai Media Group (SMG) for Internet-based powerful film and television, variety, finance, news, children and other content creation capabilities. Three is the "most international": SMG international content creation cooperation and internationalization of copyright introduction will provide users with the most international content; four is the "most masses": 1 million hours of Shanghai Media Group (SMG) genuine content Library.
"The service is at its best" is also divided into the "four major" operating concepts: one is a first-class user experience, the creative UED design provides convenient and comfortable applications for different users, and the second is a first-class big data cloud computing platform. Guaranteed high-definition and smooth playback experience; third, first-class big data algorithm to ensure personalized viewing of users; fourth, first-class network interaction and multi-screen interactive technologies to ensure the sharing, dissemination and socialization of multiple scenes.
In recent months, BesTV has made a lot of noises and it has attracted much attention from the industry. In this regard, Wu Qingzhou said that BesTV New Media Co., Ltd. is ranked 9th among the top 10 market capitalization listed companies in the world, and China Internet Corporation ranks fifth in the market ranking after BAT and JD. After the merger and acquisition of Oriental Pearl (0.00% fund research report), Bestrade has also integrated Shangsang Film, Wuan Communication, Wenguang Interactive, and Oriental Xijie, realizing the entire industry chain of "content + platform" and "channel + service". The layout will speed up the flow of the business of e-commerce, video, games, advertising, etc., and lay out the new ecology of the Internet media as a whole and create a model for the successful transformation of television media. 
Internet TV will become the first media in 2020
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