Guangdong-Hong Kong Stock Connect analyst DG believes that there will be a large number of VR and AR content companies in the future, mainly covering games, movies and many other aspects. On the hardware side, there will be explosive growth in AR glasses and educational AR hardware in the future. In terms of technology, the core of future AR development lies in the portability, power consumption control and cost control of the headset. The AR industry will experience explosive growth in the next 5-10 years. Two giants layout augmented reality AR concept potential unlimited According to foreign media reports, there are indications that for the next-generation computing platform after smartphones, Apple may be targeting the augmented reality (AR) field like Microsoft, not virtual reality (VR). Previously, Apple had already conducted some M&A transactions in the AR field, such as the acquisition of a German AR technology company in May last year and the acquisition of Dynamic Capture Technology Company at the end of last year. The Israeli hardware company acquired by Apple has advanced gesture recognition technology. The AR system allows users to wear equipment and does not interfere with work and daily life. It has the potential to replace smartphones. The commercial application of AR technology is also very promising. According to a recent report by Goldman Sachs, both AR and VR have the ability to develop an industry with annual revenues of tens of billions of dollars. About VR and AR 1. Virtual Reality (VR) technology: VR technology is to generate a three-dimensional space on the computer, and use this space to provide users with visual, auditory, tactile and other sensory virtual, so that the user seems to be there. General. Augmented Reality (AR) technology: AR technology is a computer that superimposes corresponding image technology on real images, and uses the virtual world to nest into the real world and interact with it to achieve the goal of “enhancing†reality. Simply put, VR technology is to build a completely virtual world in the computer and bring our senses into the world. And AR is to use the virtual world to strengthen the reality, such as adding some virtual vehicles on a real road. 2. Technically speaking, VR virtual reality and AR augmented reality are new technologies worthy of attention. Although both can replace traditional 2D screens, the difference is still obvious. The former brings an immersive experience, the entertainment effect is more outstanding, but the lack of interaction (such as watching the live broadcast of the game, can not be shared with others); augmented reality can bring a more free software experience, such as users can wear "cool mirror" Feel free to share the photos or videos taken in the first perspective to third-party platforms such as Weibo, WeChat, and Youku.
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