Appliance giants frequently disclose "dating"

The news that Qi Hong Chairman Zhou Hongyi led the team to visit Gree Electric Appliances triggered the imagination of 360 cooperation with Gree Electric Appliances, but both sides chose to avoid the attitude for further development. Haier and Meizu have a lot of low-key compared to the big companies that are openly dating, or they will choose to publish it for a short time. Li Ning, vice president of Meizu, told the Securities Times: “There is no final decision yet. The January 28 press conference will Got it."

Haier handed Alibaba and the US left-armed Xiaomi to hold Jingdong right. The happy events of these big companies have stirred the two pools of Internet and household appliance companies. The big companies that are not willing to leave are just around the corner. In recent rumors, 360 and Gree, Haier and Meizu are the most promising successes.

Blind date will be frequent

Meizu and Alibaba’s scandals have been spurred on Meizu’s financing since last year, but the attitude of the two parties remains unclear. Compared to Alibaba’s embarrassment, Meizu and Haier’s rumors of working together as smart homes are much lower-key. Haier took the lead in building a smart home U+ platform. Although Haier has a comprehensive black and white white product line in the home appliance industry, it still needs a mobile phone manufacturer to perfect the platform.

Xiaomi has embraced the group with Midea, and Meizu, the rival of mobile phone manufacturer Xiaomi, has also come to embrace smart home appliance companies. Cooperation with Haier is a good choice. For this news, Li Mei, vice president of Meizu did not answer positively, only said on January 28 Meizu will hold a conference. When asked about the "Press conference with Haier, and announced the cooperation in the field of smart home," Li Nan said that it has not yet been finalized.

The recent meeting between 360 and Gree Electric Appliance Co., Ltd. caused a lot of reverie. On January 13, 2015, Zhou Hongyi appeared at the headquarters of Gree Electric Appliances in Zhuhai. After the visit, he said on his personal microblog that “To ask Mr. Dong of Gree how to make products, Mr. Dong’s management philosophy and his straightforward, sincere, confident and decisive style. I was deeply impressed: no innovative enterprise has no soul, no fine enterprise is ugly, and companies without core technology have no back bones.We hope that 360-member products, especially smart hardware such as routers, children's watch smart cameras, will seriously study and understand. It is known that Gree’s technical products have a deep internal strength.”

Recently, Chairman of the Gree Electric Appliance Co., Dong Mingzhu, once remarked, “I want to do mobile phones, minutes, too easy.” Whether this meeting is a prelude to Gree Electric Appliances and 360 cooperation is quite interesting. The vice president of Gree Electric, Wang Jingdong, responded to the reporter of the Securities Times: “There is currently no cooperation in mobile phones. As for other cooperation, it is not clear.” A 360 insider said that the meeting was a regular visit. In the visit, the cooperation level is not clear.

However, it is not difficult to see from Wei Hongwei’s microblogging that 360 is currently focusing on the introduction of smart hardware, which is exactly what the Internet companies complement with traditional home appliance companies. According to the above-mentioned 360 insiders, 360 will introduce a purifier, and this is where Gree Electric Appliances lies.

Smart home consensus

Traditional household electrical appliance companies are eager to transform their touch screens. Internet companies hope that the landing of smart hardware will occupy the control entrance, and the demand for both will hit it off.

In the example of cooperation between the two, Midea Group and Xiaomi Capital aim to pave the way for smart homes, and Xiaomi’s smart home road is gradually clear. At yesterday's press conference, Xiaomi Chairman Lei Jun focused on the idea of ​​“connecting all smart devices with a mobile phone as the center” and built a smart device eco-chain map centered on Xiaomi’s mobile phone.

Lei Jun believes that the three major pain points of smart devices are the complex connection of mobile phones, and each device requires a large investment in APP and cloud services. Xiaomi's solution is solved through a universal smart module and provided to partners at the material cost price, and developed a common control center millet smart home APP, unified equipment connection entrance, and integrated equipment control center in the millet mobile phone lock screen interface.

Although they have been married to Midea Group, Xiaomi's cooperation is not an exclusive one. Lei Jun said that "cooperation is to make the enemy do less and engage more friends," and Xiaomi's ecological chain is determined to be "open, not exclusive." , not exclusive."

Prior to this, Xiaomi pushed the router in order to make the router a smart home control center. This idea is also the practice of many Internet companies. Recently, 360 invested 200 million yuan to establish a new joint venture company with Lei Ke, and jointly enter the Internet intelligent router market. According to Zhou Hongyi, smart homes cannot be solved through numerous devices. Instead, they must focus on routers, add related products like building blocks, and choose according to their own needs.

The 360 ​​company’s ambitions in smart homes can be seen in the smart hardware on multiple layouts. 360 router guards that just launched on the line recently added the function of a smart home to control the equipment in the room through a mobile phone. Users view all smart devices connected to WIFI through the smart home management panel, and then enter the corresponding device interface to control.

It is reported that after the completion of the mobile phone product line layout, Meizu will launch new routers in the near future. Although rival Xiaomi has taken the lead in the layout of smart homes, Meizu is also accelerating its efforts in this area.

It is worth noting that on the "runway" of smart homes, there are many "vehicles" that want to grab the road, but the large platform available for "parking" is still a problem. At present, the cooperation between Xiaomi and Midea Group has not yet announced a specific cooperation path. The balance between the two parties is the main issue in the selection of the entrance, and it is also an unavoidable issue for other cross-border cooperation companies.