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On March 31, Dehao Runda (002005.SZ) released its first quarter 2015 results forecast, and the net profit attributable to shareholders of listed companies is expected to be 81 million yuan - 98 million yuan.
Previously, the 2014 annual performance report released by Dehao Runda showed that in 2014, the company only realized the net profit attributable to shareholders of listed companies of 13.74.48 million yuan. That is to say, in just one quarter, Dehao Runda lost the net profit of “home†in 2014, which was 7787, and returned to the feeling of liberation.
For the reason of loss, Dehao Runda explained that the main reason for the company's year-on-year loss in the first quarter of 2015 was the decline in gross profit margin. In the first quarter of 2015, the comprehensive gross profit margin fell from approximately 20.51% in the same period of the previous year to approximately 15%, a decrease of approximately 5.5 percentage points.
DeHao Runda's 2014 semi-annual report shows that its comprehensive gross profit margin is 23.81%, of which the gross profit margin of LED business is 30.11%. Compared with the same type of LED enterprises, the gross profit margin of Dehao Runda LED business is obviously low.
The gross profit margin of Sanan Optoelectronics' 2014 LED business reached 41.06%.
Dehao Runda stressed that due to fierce competition in the LED industry, the price of LED chips and lighting products has decreased compared with the same period of last year. The production capacity of the company's LED chips and lighting products was fully released in the first quarter of 2015, but the first quarter was the off-season of the company's production and sales, the capacity utilization rate was low, resulting in the fixed costs not being diluted, and the manufacturing cost of the products was higher than the same period of the previous year.
At the same time, the proportion of high-margin LED display products in operating revenue declined, from 15% in the same period last year to around 3%; while the proportion of small household electrical appliances and LED chip products with lower gross profit margins accounted for the same period last year. 66% rose to about 70%. 
In the first quarter, a huge loss of nearly 100 million yuan Dehao Runda returned to liberation overnight
[Text|High-tech LED reporter Zhao Hui Luo Shenghua] According to the controlling shareholder announced the reduction of the company's shares in the past four days, Dehao Runda once again issued a notice of a huge loss of nearly 100 million yuan in the first quarter.