The meaning of AR, VR and MR, not just cloud services

In June of this year, Microsoft’s move to buy LinkedIn for $26.2 billion sensationalized the whole world, but the letter from Microsoft CEO Nadella’s staff was as “boring” and “stiff” as ever:

“Jeff and I both believe that the acquisition plan will be an important opportunity to accelerate the growth of the LinkedIn business; at the same time, with the help of Microsoft's strong assets and scale, LinkedIn will bring more value to its users”... Some netizens tweeted on Twitter: Nadella seems to be "talking to himself"

With "crazy" and "dreamer" to Musk, in the eyes of many people, probably "one-on-one" and "pragmatist" is synonymous with Nadella.

Even his first book, "Hit Refresh", which was published in June this year, is all about "enterprise change" and "smart technology". It is not so much an "entrepreneur autobiography". It is a "my vision of Microsoft transformation."

However, it is such a lack of "idol temperament" Microsoft CEO, in the past two years, with Microsoft's drastic reforms (transfer the focus of corporate development to cloud services and productivity), change the rigid image of Microsoft's past. Now, as an important indicator for investors to evaluate Microsoft's development, Smart Cloud Services has finally made the company's 2017 Q1 financial report dawn.

However, at this telephone earnings conference, Nadella did not blindly emphasize the development opportunities brought by cloud planning services, but reiterated the "rooted" role of AI technology in the company's future road. The day before, when Nadra accepted an exclusive interview with The Wall Street Journal, he once again started from various businesses of Microsoft and discussed the great role of AI technology in the company and the progress of all mankind.

Microsoft's next step: not just cloud services

Nadella said that she has been trying to focus on Microsoft's sense of purpose and identity. The way to get approval is to constantly adapt to the changes in this society. Therefore, cloud services will be Microsoft's core business in the past two years or in the future. At the same time, Microsoft will also look for new focus:

Although Microsoft is 'defined' as a tool development company, its mission is to serve the world's computer experts and the world's creators and builders. But I think that what Microsoft is best at is actually adjusting its identity according to the changes of the times. For example, the acquisition of Minecraft (games), such as the development of cloud services, and then embrace the development trend of AI technology and popularize it.

So, as you can see, cloud services have made Microsoft more flexible and open. The company's largest cloud service is Windows service, because we have more than 1 billion personal computers and devices, and these computers and devices need to get Microsoft services.

In addition, all operations need to be based on the operating system. This is why the operating system for HoloLens, Hybrid Reality, Xbox, PC or Surface is Windows 10. Our goal is to create new computers and new computing methods.

The significance of AR, VR and MR

Nadella believes that the hybrid reality technology (MR) that combines the advantages of both AR and VR will make the computer a "ultimate computer." It can extend your horizons to infinity and help you clearly understand the world:

Combine mixed reality with a computer, and you can see virtual objects and holograms. This is exactly what we want to achieve with HoloLens.

Of course, our MR head display HoloLens is the game, I also want to play "My World" in the form of mixed reality. In addition, technologies such as AR have fundamentally changed industries such as education. For example, a professor at Case Western Reserve University in the United States is using AR technology to anatomy classes for students. Of course, you can also enter a decoration store and open a specific AR device to preview the physical effects of a home improvement project.

I believe that AR technology will revolutionize the various industries and human activities that are computer-mediated. We cannot achieve such a change tomorrow or next year. But through unremitting efforts, one day we will realize this desire.

Another development idea of ​​AI: tapping the potential of human beings

Nadella has always had a bold vision of AI technology. Compared with the "anxiety" that many people are worried about when AI is over-utilized, Nadella gives AI more words (this is of course, for the sake of the company). He believes that while giving human power, AI will also make us enjoy life more:

You must admit that we are in the era of rapid development of AI. However, the purpose of AI development is to replace humanity or enhance human ability? This is still an open question. I hope that Microsoft can agree with the second point. And this is the focus of our investment.

Recently, we have reached a new world record in speech recognition error rates. In terms of image recognition, our technology is capable of capturing arbitrary images and identifying specific objects.

In addition, we are implementing a project called PremoniTIon. This is an interesting research project to establish an early warning system for epidemics and outbreaks. We are using machine learning technology, image recognition technology, data analysis technology and fully automated robots to create a super system dedicated to improving human health.

Similarly, AI can also make people enjoy life better. For example, we also launched a very amazing technical test project - by analyzing all of Rembrandt's work (about 160,000 clip tests), let the machine create the next world masterpiece for us.

Now you may be wondering, do we want the robot to replace one of the greatest painters in the Netherlands? No, Microsoft doesn't have this idea. Our goal is to bring more inspiration and inspiration to the new generation of art creators through the 'Resurrection' of the late artists. This is actually another development of AI – enhancing human skills, sensory experience and creativity.

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