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In fact, TV panel prices have been rising since the second half of this year. Tao Jinghai, executive vice president of Suning Yunshang Black Power Co., Ltd., pointed out in an interview with Beijing Business Daily in July this year that the price of LCD panels has been retraced, especially in the 40-inch segment.
Market research firm IHS announced the latest November panel quotes display, including 40-inch, 43-inch, 55-inch, 65-inch and other large-size TV panels rose 10 US dollars a month, the average increase of up to 5-8%, cumulative calculation, the second half TV panel prices rose by more than 50%.
The TV manufacturers that are raising prices are not only happy to watch one. Recently, the industry has reported a price increase notice from Hisense Tianjin Branch. The notice indicates that it will increase the price of TVs with 43 inches and below by 200-300 yuan, that of TVs with 49-50 inches by 100-200 yuan, and that of TVs with 55 inches or more by 200 yuan. -300 yuan, the new price execution time is November 25th. However, before the press release, the person in charge of Hisense TV did not confirm the notice.
However, in the eyes of industry experts, color TV industry will usher in a round of price increases. Industrial watcher Hong Shibin said that the panel is the main component of color TV, which accounts for up to 70% of the cost of the entire TV. The rising price of the panel is bound to drive the price of the TV. Because panel prices are transmitted to television terminals for a certain period of time, and different companies have different time periods, there is no collective price increase, but it is expected that TV prices will gradually cover the whole industry in the future.
The following are LeTV announcements:
Dear music fans:
Due to the shortage of supply chain panel supply on the upper reaches, panel prices continued to rise too quickly, and the amount of single TV eco-subsidy hardware is increasing, which exceeds our ecological subsidy capability. To ensure the company's long-term operation, the fans can better share the big screen ecological world. ,we decide:
On the basis of adhering to the negative hardware, the prices of some 40-inch, 43-inch, 50-inch, and 55-inch models will be increased by 100 yuan for each model, and the prices for some models with 65-inch models will be increased by 300 yuan for each model. The prices of other models will remain unchanged. After price adjustments, these models are still ecologically subsidized hardware and negatively priced. The new price will be implemented starting from 12:00 noon on November 25, for details, please refer to LeTV Mall (lemall.com).
At the same time, we also promise:
1. Super TV will continue to enhance its large-screen operation capabilities. Focus on operations, ecological innovation, create a unique product experience and higher user value. The revenue from the big screen operation will continue to subsidize users and share ecological value with users.
2. Super TV insists on eco-subsidy hardware and negative-profit pricing. At the beginning of the development of Super TV, we uphold the concept of “extreme technology, complete ecology, and subversion of pricesâ€, which greatly reduces the threshold for smart fans to use smart TVs. By the end of October 2016, 9 million families had entered the large-screen ecological life. The emergence of super TV has led to a decline in the average price of smart TVs in the industry by more than 30%, even if this part of the model due to the price increase of the screen price is also much lower than the equivalent configuration TV in the industry.
3, Super TV never sacrifices configuration to lower prices. Super TV not only has a high cost-to-price ratio, but also can meet the needs of the next 5-7 years of use, allowing users to pay only for core values. Unlike some of our friendly products that use low-cost, low-cost products that cannot guarantee the full life cycle experience of the product, we do not sacrifice the configuration and performance to lower prices and deceive users.
Facing the rising pressure of the entire industry panel, the price adjustment hopes that the fans will understand that we will continue to create high-quality ecological services and share the big-screen ecological world with fans.
November 21, 2016
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, etc. on TV boxes, smart TVs, smart TV software, etc. Answering questions.
LeTV Super TV announced some models prices
After LeTV announced a price increase of some 100-200 yuan for Super TV in September, LeTV announced once again on November 21 that it will increase the price of each of the 40-inch, 43-inch, 50-inch and 55-inch models by 100. Yuan, part of the 65-inch models, each price increases by 300 yuan, which is also the second time since the LeTV Super TV prices. LeTV said that the price increase was mainly due to the lack of upstream supply chain panel supply, panel prices continued to rise too fast, resulting in a single television ecological subsidies hardware quotas continue to increase, beyond the music as eco-subsidy capabilities. The new price strategy will be implemented starting at noon on November 25th.
LeTV Super TV