It's more important than the product itself to talk about these things from Charm Blue X.

[IT168 Review] The major media have started to receive invitation letters for Meizu’s new product launch in November 30th. The invitation content mainly revolves around the “Make Helio Greate Again” logo, which means that Meizu will start again based on MTK. The new handset of the Helio series processor, if no accident, is the P20 that MTK released in February of this year. However, unlike in the past, this invitation letter did not directly provide a specific model for the release of the new machine. As the invitation letter of the conference is indeed very rare, so we IT168 directly related to the Meizu Li Nan made a simple communication.


â–² Meizu November 30 new conference invitation

New product name Charm Blue X, starting with the best core thousand yuan P20

This year Meizu and MTK's close cooperation has no longer stressed, in order to help MTK in the high-end chip to enhance the brand image, Meizu in promoting PRO6/PRO 6S also do a lot of related efforts. The Charm Blue X starting MTK P20 is to continue to deepen the attitude of cooperation between the two, from the product level, P20 is the standard Xiaolong 625 chip products, MTK know that Meizu can only choose their own circumstances, be sure to take A product that does not let the best partners lose face, so we expect P20 to have some advantages over Xiaolong 625 at this price point. From the brand level, the Charm Blue X is no surprise that the charm blue brand top product, the best charm blue mobile phone starting the latest technology content of P20, is also reasonable.

P20 Meizu has no protection period, and the results allow time to prove

This semi-customized chip came out when Pro6 first launched the X25. MTK gave Meizu a half-year protection period, which means that MTK will not supply X25 to other brands within half a year. However, other brands can be released first. This kind of so-called protection period can be easily broken by the method of mass production. In such a situation, the first chip and the period of protection have become a gimmick with promotion value only. So Meizu didn't talk about the so-called protection period agreement with MTK this time, get the chip first and the benefit of mass production left time to prove that at least this is more practical than a starting reputation.


â–² obviously Meizu technology new product conference, not the charm blue new conference

The conference does not only belong to Charm Blue, or have more important new products

Although this invitation letter mainly means "Make Helio Greate Again," which means the chip highlights of Charm Blue X products, but the invitation letter is not the same as in the past. It is the Meizu Technology Division conference rather than the Charm Blue new conference. . Li Nan therefore responded that this was intentional. In addition to the Charm Blue X, this product launch will have the same new product. Its importance is even more than the Charm Blue X product itself, so this is a new product that belongs to the entire Meizu technology. meeting. As for what new products are released, it is very likely that the tablet was mentioned at the Flyme communication meeting. After all, another product TV box mentioned earlier has already been listed as scheduled.

Meizu's most difficult year but profit target is also good

Subject to the dispute with Qualcomm, Samsung's performance-level chips (not integrated Netcom) did not meet the needs of Meizu, Meizu this year did not come up with a true high-performance flagship product as users wish. On the other hand, after 350% of outbreak growth in 2015, Meizu still needs to continue to grow and achieve profitability. Under these two huge pressures, Li Nan said that this is indeed the most difficult year for Meizu, but it has completed its profit at the end of the year. The goal currently seems to be no problem.

On the high-end machine, in fact, like the PRO6/PRO6S this product has not hindered the identity of its high-end products in all aspects, and even its value for the current market, the general price of high-end flagship machine is even more real one point. However, Li Nan said that the only problem is that MTK chips have not reached the highest level in terms of pure performance, so everyone said Meizu has no real flagship this year.


â–²X30 May Really Make MTK Move to the Top Performance Team

It takes a long time to support MTK alone, but there is a turning point

Qualcomm's licensing disputes did not result in a short period of time, and Samsung's own Netcom baseband flagship chips had to wait until next year's Q4, which means Meizu has no other choice. However, Li Nan revealed that MTK's flagship chip will have greater changes next year, mainly because MTK itself also realized that it needs a truly competitive flagship performance chip to enhance the brand image and value of the entire brand. Better sell mainstream chips. Therefore, MTK's new flagship chip (X30?) in 2017 is worth looking forward to, and then it goes without saying that Meizu should also be one of the first brands to distribute corresponding mobile phones.

Young does not mean that the budget is low, Charm Blue does not rule out overlapping with the MX

Young people's level of consumption of digital electronic products is actually very large, this can be seen from the situation of many students in first-tier cities and second-tier cities using iPhones, so Li Nan believes that Charm Blue will not be limited to selling hundreds to 1,000 mobile phones. The sub-brand, as long as there is a charm blue product that is attractive enough, young users can pay 2000 or more to buy. The core of the MX and PRO series products is still to take care of the taste of the tech enthusiasts who are pursuing, and the age range will be slightly higher, so the relationship between the two will not be completely separated by price as in the past.


â–² There are indeed too many products. There are no NOTE and X here yet.

Return to focus on quality next year, Charm Blue Series to reduce products

This year, the main reason for users dissatisfied with Meizu is not "all MTK" but "many and all MTK". The over-thousand-thousand-yuan product line has caused Meizu to make it difficult for users to create surprises. Therefore, Meizu Li Nan clearly stated that it will consider Whether or not to cancel some of the product models of Charm Blue in the year, return to spend more time to produce quality rhythm.

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