Haier's transformation hatching small sweeping robot into typical

IT168 Information Recently, an internal speech of Zhou Yunjie, CEO of Haier Group, flowed out: “In the four years of Haier’s Internet transition, more than 1,160 small and micro business ventures have been incubated, 100 small and micro enterprises have annual revenues of over 100 million yuan, and 24 small and micro enterprises have succeeded. The introduction of venture capital (Raytheon notebook, Haier sweeping robots, daily logistics, etc.), 14 small and micro enterprises valuation of billions." The relatively low-key Haier Internet transition, pushed to the center of public opinion. The general public discovered that the original Haier's transformation has reached this point, which is truly shocking!

So what is Haier’s Internet transformation? According to an internal speech made by Haiyun President Zhou Yunjie, the model of Haier's Internet transformation is “one-man-one-win-win”, and it explores the transition of the Internet from three directions. First, the company's functional platform has changed from a closed enterprise to an open entrepreneurial ecosystem. The second is the miniaturization of the organization's operations, which has been split from large-scale management-controlled organizations to small- and micro-companies. The third is to create a customer-oriented management, from the executor to the CEO.

With the support of Haier’s Internet transition policy, Haier has seen more than 1,000 entrepreneurial micro-accounts emerge within a short span of 4 years. Representatives of these small household appliances are typical of Haier's robotic micro-team.


At the just-concluded Tmall 2 Robot Festival, the Haier robots sold 500 units in just two hours, and sold over one million yuan, making it the star of the second robot festival at Tmall. Behind Haier's sweeping robots is such a hot one. It is mainly the small micro team of sweeping robots from Haier's hatchery. The team complied with the Haier Group's micro-environment policy, and recruited technical cattle personnel to form sweeping robot micro-micro team in Haier. After one year of technology research and development, the first Haier sweeping robot officially launched in 2015, Haier, October 14, 2015. The Pathfinder 5 Series went public and sold 2500 units in 10 minutes. On November 11th, 2015, it participated in the sale of 15,000 units for the first time in the Tmall Twin 11 and went to the Tmall Robot Festival in the past for 2 hours. 500 units. Haier robotic micro-teams only took more than one year and the sales amounted to RMB 100 million. In August of this year, they got an outside angel investment and became a well-deserved leader in Haier’s 1,160 small and micro enterprises.

Haier robot team member said that the results are basically satisfactory, the hard work in two years is not in vain. However, they also understand that they are still far away from their entrepreneurial success. They must continue to work harder and make greater efforts. At the same time, they also know that the reason why Haier's team of sweeping robots can achieve success is inextricably linked to Haier's Internet transition policy.

Haier broke the existing bureaucratic system, changed the mode of superior management at a lower level, and transformed it into an incubator that provides entrepreneurial services for employees. Not only did it inspire employees' enthusiasm for innovation and entrepreneurship, but also enriched Haier's product lineup and increased their revenue. Plays an important role. The appearance of Haier's sweeping robots has re-shuffled the pattern of small household appliances market, which has taken an important step for Haier to lay out the small home appliance market.

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