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Foxconn/Sharp Sprint 8K Ecology: Will It Be Popular in 3 Years?
On August 31, Sharp officially launched a 70-inch AQUOS 8K TV. This move wasn't just about introducing a single product; it marked the dawn of a new chapter in television technology following the widespread adoption of 4K. Without a doubt, Foxconn and Sharp have positioned themselves at the forefront of the industry with this bold step. Below is an image showcasing the impressive display of this new TV:
TV Consumption Trends: High-End Products Take Center Stage
According to data from Ovid Cloud Network, a prominent research institution in China, the penetration rate of Ultra HD products reached 58% in the first half of 2017, with large-sized TVs (55 inches and above) accounting for 40%, and smart TVs reaching an incredible 85%. These numbers clearly indicate a significant shift in consumer preferences towards upgrading their home entertainment systems, particularly favoring mid-to-high-end products. This trend has disrupted traditional industry structures.
The Color TV Industry Enters the Age of Technological Excellence
Today, the color TV sector has transitioned into an era dominated by advanced technologies. It’s safe to say that whoever dominates the technological landscape holds the key to the future. However, manufacturers face tough decisions as they navigate various sophisticated technologies. While some are pursuing OLEDs, others are focusing on HDR or even ultra-thin designs like the 4.9mm TV. Amidst these choices, Foxconn and Sharp have firmly committed to building an 8K ecosystem, leveraging their accumulated expertise. The introduction of the first 8K TV signifies not only its transition from labs to consumer markets but also highlights the direction of future technological advancements.
A $9 billion Gamble: The Launch of the 8K Ecosystem in 2019
In reality, Sharp and Foxconn already possess the core hardware technology and financial resources needed for the 8K era. Since the start of this year, they've been actively investing.
Following their collaboration, this year marks the beginning of 8K ecosystem construction. On March 1st, Foxconn and Sharp jointly invested 61 billion yuan in Zengcheng, Guangzhou, to establish a 10.5-generation LCD panel production line aimed at meeting future 8K panel demands. This significant investment is expected to commence operations in 2019.
Simultaneously, Sharp is partnering with ASTRODESIGN, a renowned Japanese imaging equipment manufacturer, to develop an 8K-compatible imaging system.
Building the 8K Ecosystem: A Process Expected to Go Mainstream by 2020
Of course, constructing the 8K ecosystem is a gradual process. It requires aligning user needs with advancements in panel technology. Additionally, the new factory must be fully operational by 2019, and there’s a critical need for enhanced content creation and network infrastructure. It’s clear that hardware technology, content production, and network development are all crucial components.
Foxconn and Sharp are not only focusing on improving hardware but are also actively driving the development of complementary industries. Through applications of 8K+5G networks in certain tech industrial zones, they're bolstering their network capabilities. Furthermore, they’re working closely with industry chain partners across multiple dimensions—shooting, storage, transmission, playback—to ensure 8K-led high-definition video big data is widely adopted.
In specific application fields, compared to the consumer market, 8K high-end products are rapidly gaining traction in post-cinema, engineering, education, healthcare, traffic surveillance, and security sectors. Their impact on the late-stage television market is expected to be particularly beneficial.
According to current plans, once the 8K panels are fully produced in 2019, the 2020 Olympics will mark the debut of 8K resolution technology. By then, 8K TVs should see broader adoption and gradually become mainstream.
Are you prepared for the arrival of 8K TVs in three years? Time may be running out...
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