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Apple TV 4K Released to Support 4K HDR Standard Starting at $149
September 13 — Apple officially unveiled its new fall product lineup today, and while the highly anticipated iPhone update was expected, the company also launched an upgraded version of its Apple TV. The new model, called Apple TV 4K, is designed to support 4K resolution, offering a significant improvement in picture quality compared to previous versions.
The pricing for the Apple TV 4K varies depending on storage capacity. The 32GB non-4K version is priced at $149, while the 32GB 4K version costs $179, and the 64GB 4K model is available for $199. Pre-orders will open on September 15, giving customers a chance to get their hands on the latest streaming device.
The Apple TV 4K features a powerful A10X chip, which is twice as fast as its predecessor, ensuring smooth performance even when streaming high-resolution content. It supports 4K resolution output, delivering four times the clarity of 1080p, along with HDR capabilities that support both HDR 10 and Dolby Vision standards. This makes it ideal for watching premium content with enhanced color and contrast.
In terms of content, the iTunes Store now offers a growing library of 4K movies, all priced the same as their Full HD counterparts. Additionally, tvOS will expand its localized video content to eight countries and regions beyond the U.S., bringing more diverse options to users worldwide. Live events will also be supported, with system alerts to keep users informed of upcoming broadcasts.
Another exciting feature is the expansion of gaming on tvOS. During the event, Apple showcased several game titles optimized for the platform, highlighting the potential of the A10X chip to deliver console-like performance. Developers were on hand to demonstrate how these games will run smoothly on the new Apple TV 4K.
For those interested in smart TVs and streaming devices, Smart TV/Box Information is a go-to resource. Focused on smart TV and box news, the site provides comprehensive information, reviews, and updates on the latest trends in the industry. Whether you're looking for product comparisons or software recommendations, this platform is a valuable tool for tech enthusiasts.
Overall, the Apple TV 4K marks a major step forward in home entertainment, combining advanced hardware, rich content, and powerful performance into one sleek device.