Wei Lai lighting Luo Yi and his rainbow tube kingdom (Figure)


In the lighting and lighting industry, Wenzhou and Ningbo lamp dealers have long been widely concerned by their peers, while Taizhou bosses are not exposed. In fact, in the lighting market across the country, there is no shortage of beautiful figures of Taizhou lamp dealers. Especially in the field of rainbow tubes, light strips and LEDs, Taizhou lamp dealers can be said to be unique and enjoyable. Because of the convenience of work, the reporter knows some Taizhou bosses who are doing LEDs, and has learned the general situation of Taizhou lamp dealers in the field of lanterns. In recent days, he has recently interviewed the general manager of Changzhou Weilai Lighting Business Department, which has the largest sales volume of LED tubes, ribbons and LEDs in East China. Mr. Yi, try to interpret the way of success to readers.



Million sales stealth champion

Changzhou Luoyi, Changsha Zhang Ruiming, Tianjin Luobangfu, Jinan Luoxianfu, Beijing Luo Yongbing, Shenyang Zhang Xuecai, Xi'an Liang Xiaoxiao, Harbin Li Shouliang, Zhengzhou Yingguanglin, Chengdu Linhua, Qingdao Chen Huiping, Shanghai Shangyunfa, Urumqi Kexijun, Hefei Forest Linyi Luojinbao, Lanzhou Luobangxing, Guzhen Zhang Chongcai... These names may not have been noticed by everyone, but in the eyes of Rainbow Tube and LED manufacturers, they are undoubtedly the name of the ring. Once they appeared in the ancient town, I believe that many owners of lanterns enterprises will feel the wind and move, and they are eager to meet. If this group of people collectively went to a rainbow tube and LED company to visit and inspect, it is estimated that the business owner will be happy. Although these merchants are separated by one party, they all share a common root--Taizhou borrowing. They left their hometowns many years ago to go to the lighting markets of various provinces and cities nationwide to work hard. With the tenacity of not admitting defeat, they have taken roots everywhere, and later relatives took them. Relatives, friends and friends, grew into the Taizhou Legion, which is very influential in the rainbow tube and LED market today. Nowadays, these batches of Taizhou lamp dealers have achieved remarkable results in the local lighting market, and even occupy a pivotal position.

Luo Yi, general manager of Changzhou Weilai Lighting Business Department, is also a representative figure in the Taizhou boss who runs the lantern. A group of peers discussed the proposed establishment of the National Lantern Dealer Association and elected Luo Yi as the president. He refused to do so because he was too busy to worry about doing the job.

Perhaps some of the main data can explain the problem, tens of millions of annual sales, I believe that even some large sales of lanterns may not be easy to get, the difficulty for Rainbow Tube, LED merchants can be imagined. The warehouse area of ​​the rainbow tube, the light strip and the LED can reach more than 2,000 square meters, and it is absolutely rare in the country. Luo Yi reached this level a few years ago.

Homeopathy and entrepreneurship

According to Luo Yi, more than a decade ago, lanterns, textile accessories and sprayers were the three pillar industries in the old town. Therefore, he is no stranger to the rainbow tube and lanterns. He can even say that he has some kind of good feelings for the lanterns in his subconscious. In addition, he has a good relationship with several leaders in his hometown. He often visits the lantern factory together, and his impression of the lanterns is deepening. In the early 1990s, after Luo Yi graduated from the radio engineering of Hangzhou Institute of Electronics Technology, he had many enterprises that produced rainbow tubes and lanterns in his hometown. The original simple idea was to sell his home products through his own efforts, which is also a return home. One way. Of course, he did not deliberately think about how big the business would be in the future. As a result, he and the rainbow tube, lamp belt and other products naturally became attached. I did not expect that this is a dozen years of dealing with a dozen, and did not change places after Changzhou. These companies were also very interesting at the beginning, and the policies were relatively in place to help Luo Yi quickly open up the market.


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