Guzhen, Huaxing Road, No. 3 Aihua's home lighting market, Huayunguang arrived 15 minutes later.
After receiving the call from Hua Yunguang’s assistant, I got up and checked the items, camera, voice recorder, interview book, outline, etc. before leaving, and then watched the watch 15 minutes away from the appointment time. .
On this road, commonly known as "Wenzhou Street", the door of the flaming red house of love is reflected in my eyes. When I walk to the door, Hua Yunguang and his assistant just arrived, saw me, slightly Smiled and nodded.
I subconsciously raised my hand and looked at the table below. The pointer just went to 10:30, and the interview time with me was not bad. The subsequent handshake made me feel deeply. At this time, this smart and capable. Entrepreneurs are more harmonious than they are supposed to be.
I don't know if it was intentional or unintentional. The interview was arranged by Hua Yunguang's assistant to the "Playing Beauty Lighting" brand exhibition hall launched by China. Under the slightly luxurious lighting, a dialogue with Hua Yunguang began.
The vision of the marcher
"In the past, whether it was hardship or glory, it has become history. For a forwarder, his vision can only be to see the road ahead and the road at the foot, and only look at the front, because when you return When you look back at history, the scenery ahead may be taken a step by step."
How to innovate in interviews and writing is just like how a business owner can innovate, and must be considered. However, what I didn't expect was that Hua Yunguang's cognition of innovation has already jumped out of thinking and implemented into reality. In this way, Hua Yunguang did not follow the regular style of the style of conversation, and hardened the original interview rhythm.
Conversation, such as the D-head train, slammed into the next stop - as we all know, after the establishment of Aihua in 2000, it has operated leaf lanterns, baked glass lamps, ceiling lamps, energy-saving lamps... until 2004 During the Lantern Expo, the modern low-voltage lamps of the Magic Crystal Rod series were launched and successfully achieved, and the “three specialties†positioning was proposed. So, does Aihua still insist on the positioning of the "three specialties"? Is the new brand “playing beautiful lighting†still based on modern low-voltage lamps?
This is almost a question that all the industry colleagues who care about love want to ask.
In the face of the reporter's straightforwardness, Hua Yunguang nodded without hesitation and gave a positive answer.
"In spite of the short-term benefits, the positioning of specificity, dedication and specialization will make us lose some opportunities for expansion. However, from the perspective of the long-term development of the company, we can only focus on product technology in a single field. In order to maintain the competitiveness of products in the market, we can maintain the competitive edge of the market."
Innovator's thinking
Then, in the field of modern low-voltage lamps, how can China's home lighting, which has already made a strong love, become bigger? Where is the future? Hua Yunguang has been thinking.
Although these years have been pursuing the "three specializations" positioning, firmly firmly in the industry position, but the specific product line in response to changes in the industry's fashion trends, to avoid the risks brought about by the impact of new products, but it seems that the potential of the single protection On the basis of one, there is innovation? How to make changes and breakthroughs in the previous framework? Love's Huashi launched the "playing beauty lighting" brand.
For talking about new brands, Hua Yunguang is as excited and glorious as talking about his new children! One word and one sentence to explain the connotation of the new brand with the reporter: The biggest difference between the “Playing Beauty Lighting†brand series products and the previous products is that the “Love Home†brand series low-pressure crystal lamps focus on the living room, which is commonly known as The guy who is a big lamp looks flat, looks full of atmosphere but lacks liveliness, and is suitable for consumers around the age of 35. So how to open up this group market between 20-30 years old? In love, Huashi launched the "playing beautiful lighting", and in the pursuit of perfect quality, it also strives to highlight the personalization of appearance.
The toughness of the pioneers
In order to open up overseas markets, Huayunguang, who does not speak foreign languages, has gone to Russia, Singapore and the Middle East for business visits. This is a challenge.
When talking about why to expand overseas markets, he has thrown a set of business survival. He said that if enterprises want to grow and develop, then they must expand sales and expand sales. There is no difference between the two, one is to increase the number of consumers to buy, and the other is to increase the number of consumers to buy. Lamps are not fast-moving, and no one can hang lights everywhere. "Even if you buy it, the electricity bill is not cheap. 1 At this time, he still does not forget to mediate the atmosphere. So this shows that it is more difficult to increase the number of consumers to buy, and the focus is of course on increasing the purchase of consumers. The vision of the second Hua Yunguang is aimed at the huge overseas market.
It is understood that Aihua has successfully opened up the Russian and Middle Eastern markets. Now it is aimed at the European and American markets and the Japanese market for Russia and the Middle East market. Huayunguang is very capable. After the independent export brand “Edward†entered Russia, it is currently active. The land communicates with Middle Eastern customers about the entry of their own brands into the Middle East market.
However, in the face of foreign barriers, Hua Yunguang said that there are not many companies that have successfully entered these markets with their own brands, which may be related to the operating environment of the entire ancient town. Because, in addition to its own process, the quality guarantee depends on the raw materials suppliers to provide stable and reliable parts. If style innovation requires the sacrifice of technology and quality, then the products of Guzhen will never be like the lamps of Spain and Italy, and a lamp will be sold for hundreds of years.
How to cross the technical barriers of the European, American and Japanese markets has become a problem in front of Huayunguang. On the road of seeking up and down, Hua Yunguang’s tenacity will face the test again.
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