The smart home industry is expected to enter the growth period, and the market space is further opened

At present, with the development of Internet technology, in the home furnishing industry, smart home is increasingly becoming a topic of concern. In recent years, some smart home experience stores have appeared, and many families have also begun to install and use some smart home products.

After years of market cultivation, the smart home industry has entered the promotion stage, and various terminal products have been continuously introduced to the market, with increasingly improved functions, steadily improved quality, and more user-friendly applications. At the same time, the development of user habits and the gradual formation of the industrial chain, the smart home industry is expected to enter the growth period, and the market space will open up.

The development status of the smart home industry

From the perspective of industry cycle theory, my country's smart home industry has completed the cultivation of the market and is entering a period of integration and evolution. Many smart home manufacturing companies have begun to join the smart home manufacturing industry one after another, thereby further expanding the market scale.

Different development stages of my country's smart home industry

From the perspective of segmented application markets, the main domestic smart home markets are still some high-end markets, such as villas and smart communities. The fastest-growing markets are smart hotels and smart offices, but the ordinary residential smart home market is developing slowly. However, the ordinary residential smart home market is the largest, but the price is too high and the market development progress is slow.

Prospect analysis of the smart home industry

According to the above analysis, the most important reason why it is difficult for smart homes to enter ordinary houses is that the price is too high. At present, the smart home is generally more than 100,000 yuan, and it is difficult for the public to accept this price. If the price of smart home can be reduced to the level of 30,000 to 50,000, and it costs 500-1,000 yuan per square meter, such smart home products will have more practical significance and can also have reliable and stable conventional functions.

Main configuration of 30,000-50,000 smart home system

The smart home industry is expected to enter the growth period, and the market space is further opened

Last year, the national commercial housing sales area reached 1.573 billion square meters, a year-on-year increase of 22.4%. The potential new market for residential home smart homes is more than 603 billion annually; my country has more than 400 million households, and the potential stock market for residential home smart homes is 12 trillion In addition, smart home as an application platform can derive countless commercial needs, such as PCs and mobile phones. Residential homes will become the focus market for smart home companies to compete for. It can be seen that the market prospect of my country's smart home industry is very broad.

The development trend of the smart home industry

Since the concept of smart city was put forward, enthusiasm for construction in various places has continued to rise. At present, my country has announced three batches of smart city pilot projects, totaling 290 cities. According to relevant national ministries and commissions to promote smart city construction and deployment, as well as the arrangements of various local governments, it is expected that by 2017, the number of cities in my country that have initiated smart city construction and smart cities under construction is expected to exceed 500.

As the construction of smart cities in various regions accelerates, the scale of related markets is expected to expand to 100 billion, or even trillions of dollars. Smart cities are a new way to strengthen urban planning, construction, and management through the comprehensive use of modern science and technology, integration of information resources, and coordination of business application systems. model. The launch of the national smart city pilot work has brought greater room for growth for smart homes.

The status of smart home in the national smart city pilot indicator system

Smart home, as the third-level indicator in the national smart city pilot indicator system, mainly refers to home safety, and smart home as the third-level indicator in the national smart city pilot indicator system, mainly refers to home safety, convenience, comfort, artistry and The construction status of environmental protection and energy saving includes: smart home control, such as smart home appliance control, lighting control, anti-theft control and access control, etc.; home digital service content, home facility installation and other aspects.

In summary, for smart home companies, at the current stage, on the one hand, it is necessary to continue to polish single products, abandon over-the-top theories, and launch more smart home devices that are grounded and meet market needs. On the other hand, it is necessary to change the business concept, centering on active services, and changing the profit model centered on products. With the breakthrough of key technologies and the reduction of component costs, the price of smart home equipment will be more advantageous, and then it will embark on a high-speed growth channel, and the future development space will be broad.

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