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TCL 2017 New Awe-inspiring IFA X6/C5/P6 Global Perspectives Made in China
On August 31st, 2017, TCL successfully held its Global Product Launch Conference in Berlin, Germany, unveiling a series of new X/C/P products including the AI-powered T-X6 XESS Private Theater and the C5 Urban Blue TV, along with the P6 Ultra-Thin TV. As one of the top three color TV manufacturers in the world, TCL's presence at this renowned global consumer electronics exhibition was not just a showcase of innovation but also a testament to China's growing prowess in manufacturing.
One of the most exciting highlights from this event was the introduction of the X6 XESS Private Cinema. This TV represents the pinnacle of TCL's craftsmanship and cutting-edge technology. As part of the XESS series, the X6 uses primary color dot display technology and the Harman Kardon 7.1.4 luxury audio system, meeting the standards of a private cinema in terms of both sound and picture quality. The X6 allows the world to witness the rapid advancements in China's manufacturing capabilities and demonstrates how Chinese brands are gaining significant traction in the high-end market.
The C5 Urban Blue TV and P6 Ultra-Thin TV were designed with younger consumers in mind. These models underwent rigorous quality control and configuration processes to ensure they met the expectations of tech-savvy millennials. The C5 Urban Blue TV is specifically crafted for urban professionals who appreciate a balanced lifestyle and quality living. Its sleek design, Harman Kardon audio system, and intuitive AI interaction make it an ideal choice for those seeking both functionality and elegance. Meanwhile, the P6 Ultra-Thin TV emphasizes a fashionable aesthetic and thinner profile, appealing to young consumers who value style and innovation.
TCL Group Vice President and COO of China Business Unit, Wang Cheng, remarked, "As one of the top three color TV manufacturers globally, TCL is committed to delivering exceptional TV experiences and services to our customers. The launch of the X6, C5, and P6 series represents a deep understanding of consumer needs and market precision. Not only do these products carry forward the design philosophies of the X/C/P series, but they also incorporate advanced technologies, innovative designs, and a keen alignment with contemporary consumer demands."
The X6 has set a new standard for combining technology and art, establishing global leadership for TCL. According to the "2017 Forbes China High-End Wealth Group Wealth White Paper," the number of China's middle-to-high-income population continues to grow steadily, reaching approximately 14 million in 2017. These individuals are the elites of society, often valuing family and personal fulfillment alongside professional success. The 85-inch X6 XESS Private Theater is tailored for such high achievers, blending artistic aesthetics, luxury technology, and cinematic sound and picture quality.
To achieve cinematic quality, the X6 XESS Private Theater boasts several technological upgrades. Equipped with the latest primary color quantum dot display materials, it offers a high color gamut, vivid colors, and long-lasting performance. The front-end color display relies on advanced lighting technology, employing Galaxy multi-zone backlight control with 600 partitions and 1200 pure light sources for accurate brightness control, resulting in a contrast ratio of 12 million:1. Despite its advanced backlighting system, the X6 maintains a slim profile of just 24.8mm, significantly thinner than most large-screen TVs in the industry.
The X6 also features TCL's exclusive Q-quality engine, which includes sophisticated color control, high-brightness precision control, and intelligent local area light control to enhance picture quality. Additionally, it supports Dolby Vision HDR technology, offering superior brightness, contrast, and color richness, redefining the home TV viewing experience.
Sound quality is crucial for a private cinema experience. The X6 XESS Private Theater integrates Dolby Atmos, DTS:X sound technology, and a Harman Kardon 7.1.4 sound system, providing a total of 12 channels of sound, the first of its kind in the TV industry. Its intelligent listening scene adapts to various user needs, functioning as a standalone speaker, supporting online and USB music playback, and offering Bluetooth connectivity, sound return, and night mode functionalities.
In terms of design, the X6 combines traditional elegance with modern innovation, using a glossy walnut-textured finish and red-bronze metal accents to enhance its luxurious appeal. The unique forged gold wood base or lightweight base ensures harmony with home interiors, reflecting the artistic essence of the X6.
Industry insiders at the conference noted, "The X6 is a testament to the integration of technology and art, offering unparalleled visual experiences and enhancing the quality of life for global elites. Its launch signifies the rise of Chinese manufacturing in the global high-end market and positions TCL for greater global prominence."
The C5 Urban Blue TV and P6 Ultra-Thin TV cater to younger audiences, emphasizing individuality and personalization. The C5 appeals to urban professionals with its distinctive design, Harman Kardon audio, and AI interaction features. The P6, with its slim profile and minimalist aesthetic, captures the attention of young consumers who prioritize style and functionality.
As AI and smart connectivity technologies advance, TCL continues to invest in innovation to maintain its leadership in the industry. Wang Cheng stated, "TVs will evolve into central hubs in smart homes, managing household appliances and serving as the family control center." All three new series introduced at the conference come equipped with the "Xiao T" AI Partner system, which leverages speech recognition, natural language processing, and robot vision to enhance user interaction and content discovery.
TCL is also enhancing the "Xiao T" system with multi-modal interactions like voice commands, image recognition, and light sensing, enabling users to operate the TV intuitively. By analyzing user preferences through big data and self-learning, the system delivers personalized content recommendations and seamless integration with smart home devices, making daily life more convenient and enjoyable.
This comprehensive approach to innovation and customer-centric design ensures that TCL remains at the forefront of the global TV industry, continuously pushing boundaries and setting new benchmarks for excellence.