For a long time, from the Spring Festival to May 1st, it is often seen as a low season for many lighting and lighting dealers. With the arrival of the “Five Golden Weekâ€, it has experienced a period of March and April. The silence of time, the various dealers in Shanghai and the offices of lighting companies have all taken action to prepare for the arrival of the first key sales campaign in 2007. When reporters visited several lighting markets in Liuying Road, Jiangchang Road and Jiuxing Road in Shanghai, they found that merchants have been accumulating for a long time in order to make good sales of “Golden Weekâ€.
When the “five to one†arrives, it is in the major lighting city and building materials market. A profound feeling is the strong festive atmosphere. In the city of Jianda Building City to taste the new rainbow lighting market and other places, the market operators have played a prominent welcome slogan or red inflatable arches, the market outside the colorful flags fluttering, plus a variety of building materials manufacturers to play red promotional slogans, banners, to the whole The market has brought a lot of joy.
In the interviews of the past few days, the reporter noticed that the dealers who used retail as their main business had a lot of effort in the layout of the stores and the preparation of the products before the arrival of the “Five to Oneâ€. One of the common actions is to clean, reinstall, and place lighting products. Larger movements, such as in the Shanghai Haojiajia, Liuying Lighting City, Chengda Lighting City and other lighting stores, with little market traffic in March and April, when the business is relatively cool, many strong distribution The merchant has refurbished his store. With the arrival of May 1st, most of them completed construction and achieved normal business.
At the same time that the terminal dealers are busy, our manufacturers are not idle. For example: TCL held a 7-day gift promotion in major cities such as Beijing, Shanghai, Wuhan, etc.; Matsushita Electric launched a national promotion called “Future Light Spring and Summer Giftsâ€; Foshan Lighting also has a national “Million energy-saving red envelopes are deliveredâ€; the banquet launched a special price-saving promotion campaign for energy-saving lamps; Huatai Lighting also launched a preferential gift promotion campaign in the Shanghai market.
The promotional activities of various manufacturers are not only flexible but also creative. For example, the “Reward 500 City-wide Searching for Me†campaign held by Merlin Gerin, as long as customers can find the buildings using the Merlin Gerin products in the event city and give back the correct information, they will have the opportunity to enjoy the cash after purchasing the products. Return rewards.
During the “Five to One†period, Langneng launched the “I Love My Family — Langen Summer Passion†event, and the Shanghai office manager Lu said that according to the usual experience, “Five to One Golden Week†"As soon as it arrives, it means the arrival of the lighting industry in the peak season. During this period, the sales momentum will be put in the first place, which will greatly promote the sales in the whole quarter. Therefore, Langneng is in the "five? During the period, a large-scale marketing campaign was launched. In the interview, the reporter found that, as the manager of the land said, Langneng’s specialty stores in the major lighting markets in Shanghai have launched a promotional campaign with eye-catching red cloth slogans.
The reporter also noticed in the interview that, unlike many merchants' hot promotions, there are also some businesses that have closed their business for the first two days of the “five to oneâ€. Athens lighting Zhu Xiaoduan told reporters that during the "Golden Week" period, retailers are busy selling, not many people will go to purchase, so the business of the wholesale business is relatively light, it is normal to go out of business in these two days. When interviewed by Shanghai Lighting City, the reporter also found that there are many shops that are closed for business, most of which are companies that mainly operate wholesale business. However, there are also wholesale and retail stores. In addition, some large companies with strong strength and relatively perfect corporate management system are also on holiday for the first two days of the “five to oneâ€.
In general, whether they are active promotions or business trips, they hope that the "five to one" mentality is the same. They are either struggling to achieve success, or recharge their batteries, in order to meet the challenges of the peak season with better mood and fighting spirit.
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