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New LeTV Opens Change to Attempt to Join LePar to Build First New 919 Super TV Day
On September 12, Xin LeTV held an online conference for its new 919 Super TV Day with the theme "We Are Together," officially announcing this year’s event as “919 Super TV Day.†This marks a new holiday and a fresh start, symbolizing a collaborative effort between New LeTV, LePar partners, and users to create a more interactive and engaging experience.
The event was accompanied by several images showcasing the excitement around the launch. According to LeTV CEO Liang Jun, while the new 919 campaign may not be perfect, it represents a crucial step in New LeTV's transformation. The company aims to leverage its existing user base and use internet technology to deliver long-term benefits and localized services. Working alongside LePar, New LeTV is pushing forward a new retail trend that focuses on customer engagement and personalized experiences.
This year’s 919 Super TV Day is primarily designed to reward loyal users. It offers two participation options: offline store visits and online reservations. Users can choose based on their preferences. For instance, under the "LePar Lui Hui Old Users Enter the Store" initiative, various regions across the country have planned diverse promotions, including direct discounts, free accessories, VIP memberships, and gift packages. By simply scanning activity information on their phones, users can enjoy special offers upon entering a store. Even taking a photo of the event can grant them the same discount.
Online platforms like Jingdong, Tmall, and Leshi Mall also launched the "Appointment with Politeness" campaign, allowing users to book products ahead of time and enjoy significant discounts during the 919 event. Some offers include up to 700 yuan off.
Before discussing how New LeTV plans to execute this year’s 919, Liang Jun shared his thoughts on recent developments. He expressed gratitude to fans, partners, suppliers, and the music team for their support. Looking ahead, he promised more changes and innovations in October, November, and December.
Liang Jun emphasized the importance of thinking differently and acting boldly, quoting a line from "Karen Rinpoche": "Life has no way to go. Every step counts." He believes that through collaboration, New LeTV will overcome challenges and achieve a better future.
In his speech, Liang Jun thanked everyone who contributed to LeTV’s growth, whether as clients, partners, or supporters. He acknowledged the difficulties faced and expressed hope for continued trust and partnership.
He firmly believes that the current challenges are temporary, and with the support of strong partners, New LeTV will emerge stronger. He also apologized to those who have suffered due to the company’s struggles, acknowledging their pain and sacrifices.
New LeTV has redefined its strategy, culture, and team, positioning itself as a home-based internet entertainment and consumer service enterprise. The company now focuses on the big screen, self-control, and ecological openness, fostering a culture of focus, simplicity, transparency, and responsibility.
This year’s 919 Super TV Day is a new attempt by New LeTV and LePar partners to build a unique holiday. With over 600 LePar partners and more than 2,000 stores involved, the event features personalized marketing campaigns tailored to different regions.
LePar, short for Letv Partner, plays a key role in the new retail model. These partners operate within specific geographic grids, collaborating with LeTV to serve both new and old users. Through the Stargazing system, LeTV uses big data to better understand user needs and provide localized services.
This year’s 919 event introduces a new internet marketing model, leveraging the Stargazing system to reach old users effectively. It marks a shift from traditional sales to a user-centric approach, enhancing customer experience and loyalty.
Overall, the 919 Super TV Day is a milestone for New LeTV, reflecting its commitment to innovation, collaboration, and customer satisfaction. As the company moves forward, it continues to explore new opportunities and strengthen its position in the market.