Double male meeting
At 18:30 on August 1, Shanghai Huating Hotel. When the hostesses handed in red wine and the two toasted, Darryl Wilson, president and CEO of GE Consumer & Industrial Products Asia Pacific, and Wu Changjiang, president of NVC Lighting, shook hands and smiled.
One is the largest manufacturer of lighting fixtures in China, with unavoidable channel power; one is the global leader in light source electrical and has the most core lighting technology. One is the leader of the Chinese lighting industry, and the other is the senior vice president of the world's most respected companies. The two giants stood together and signed such a win-win agreement, which is destined to inspire the whole industry. More than 100 people from NVC Lighting's top management, operators and GE Asia Pacific have witnessed this exciting time. From this moment, NVC and GE are together to seek the development space of China's lighting, and even the strategic partners of the world's lighting market in the future; from this moment, NVC and GE have begun to complement each other and share a new journey of prosperity!
Complementary advantages
This time, NVC Lighting and GE Lighting, the cooperation between the two sides is mainly to achieve better complementarity and common prosperity on the basis of equality, mutual benefit and win-win. "GE is the inventor of electric light source. With the advantages of GE's mature electric light source core technology, the product type and product structure of NVC channel will definitely be expanded." NVC Wu Changjiang said in an interview. And Darryl Wilson said: "The signing of this agreement allows GE to provide GE's high-quality lighting products and ancillary services to customers in a timely and effective manner."
After the agreement comes into effect, NVC will effectively expand the product range of NVC channels by leveraging the high-end market targeted by GE Lighting and taking advantage of GE's core technological advantages in electric light source combined with NVC's core strengths in lighting. Structure, expand the NVC market map, and enhance NVC's competitive strength in the national market channels.
GE is highly recognized for the quality of NVC channels. For the first time, NVC sells GE light source and ballast products in China (excluding Hong Kong, Macau and Taiwan) as a strategic partner of the Chinese market. It is also a sight on NVC. As a leading domestic lighting company, with more than 30 operating centers, more than 1,600 brand stores and more than 1,500 dealers in the country, such a strong sales channel strength, can provide GE with the advantage of sales channels in the Chinese market, let GE Large-scale increase in the share of light source and ballast in the Chinese mainland market and channel coverage.
When talking about why they choose to cooperate, NVC Lighting President Wu Changjiang said that “GE is the most respected company in the United States and the worldâ€, its lighting has a pivotal position on a global scale, and GE is the originator of lighting. In the technical aspects of electric light source, it has its core advantages. NVC is willing to start this cooperation and work together with GE to seek long-term and stable cooperation. And Wei Weisheng, President and CEO of GE Asia Pacific, believes that “GE and NVC cooperation is the need for GE Consumer & Industrial Products Group to develop rapidly in China. NVC is the leading lighting brand in China, especially in the domestic commercial lighting field. Very high market share. With NVC's unparalleled channel advantages and development platform in the Chinese market, GE is willing to win the Chinese market with NVC."
Experts believe that GE and Philips and Osram are the world's three major lighting giants. GE has established large-scale lighting production bases in Shanghai and Xiamen. However, compared with international brands such as Philips, GE lacks a strong sales channel network in China. This weakness has led GE to have a relatively large share of the Chinese lighting market. NVC has the most complete and large lighting sales network in China. This is what GE is most valued.
Boost industry development
Choosing to hand over its sales business to another local company for sales, this collaboration with NVC is not the first GE case in the world. Dai Weisheng said in an interview with the media, "We do have similar cases around the world. This kind of cooperation is not the first time, and it has achieved great success." Dai Weisheng said that he hopes such cooperation can be the lighting industry in China. Bringing a boost, through the strong cooperation, to provide consumers with quality lighting products.
Wu Changjiang also believes that "the cooperation with GE is a boost to the entire Chinese lighting industry and an improvement to the technology of the Chinese lighting industry."
The cooperation between the international multinational giant GE and the domestic lighting giant NVC NVC has not only achieved the strong cooperation of Chinese and foreign famous brand companies, but also achieved the perfect combination of channel advantages and product technology advantages, and through the effective grafting and full of resources. Utilization can bring more profit and benefit and broader development space for the development of both parties, and will also play a positive role in promoting the industrial upgrading of the lighting industry.
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Huizhou NVC lighting makes GE always bright
On August 1, 2007, Huizhou NVC Optoelectronics Technology Co., Ltd. (hereinafter referred to as NVC) President Wu Changjiang and [Shanghai] General Electric (GE) Consumer and Industrial Products Group (Asia Pacific) President and CEO Dai Weisheng (Darryl Wilson) officially signed a three-year strategic cooperation agreement on behalf of both parties in Shanghai.